贺兰山东麓葡萄酒产业的融合发展路径  

Integration Development Path of Wine Industry in the Eastern Foot of Helan Mountain

作　　者：唐文龙[1] 刘世松[2] 阮仕立[3] 刘涛 张其林 张梦琪 TANG Wenlong;LIU Shisong;RUAN Shili;LIU Tao;ZHANG Qilin;ZHANG Mengqi(School of Business Administration,Shandong Institute of Business and Technology,Yantai 264000,Shandong,China;School of Enology,Binzhou Medical University,Yantai 264000,Shandong,China;Technology Center,Yantai Changyu Group Co.Ltd.,Yantai 264000,Shandong,China;Department of Tourism Management,Yantai Vocational College of Culture and Tourism,Yantai 264000,Shandong,China;Confucian Entrepreneurs School,Shandong Institute of Business and Technology,Yantai 264000,Shandong,China;Sun Wha International Business School,Liaoning University,Shenyang,110136,Liaoning,China)

机构地区：[1]山东工商学院管理学院,山东烟台264000 [2]滨州医学院葡萄酒学院,山东烟台264000 [3]烟台张裕集团有限公司技术中心,山东烟台264000 [4]烟台文化旅游职业学院旅游管理系,山东烟台264000 [5]山东工商学院儒商研究院,山东烟台264000 [6]辽宁大学新华国际商学院,辽宁沈阳110136

出　　处：《酿酒》2021年第6期7-9,15,共4页Liquor Making

基　　金：国家社会科学基金项目(18BJY175)。

摘　　要：作为中国葡萄酒产业中的特色产区之一,贺兰山东麓葡萄酒产区在未来实现跨越式、高质量发展,积极寻求产业融合发展道路应该是一条切实可行的方法。提出贺兰山东麓葡萄酒产区的产业融合最终目标是提高整体产业竞争力,并讨论了产业竞争力在市场上的表现形式,提出了在产业融合过程中可供贺兰山东麓葡萄酒产业利益有关人选择的特定模式。As one of the characteristic wine producing areas in China's wine industry,the wine producing areas in the eastern foothills of Helan Mountain will achieve leap-forward development in the future,and it should be a practical method to actively seek the road of industrial integration and development.At first,this paper puts forward that the ultimate goal of industrial integration in the wine producing areas in the eastern foothills of Helan Mountain is to improve the overall industrial competitiveness,and discusses the manifestations of industrial competitiveness in the market,and puts forward a specific model that can be selected by wine industry stakeholders in the eastern foothills of Helan Mountain in the process of industrial integration.

关 键 词：葡萄种植 产业融合 产业竞争力 定价权 旅游休闲 

分 类 号：TS262.6[轻工技术与工程—发酵工程]