新时代大学生中华优秀传统文化经典阅读动机实证研究——以上海大学生为例  

A Study on Motivation of College Students Reading Classics in the New Era:Take College Students in Shanghai as An Example

作　　者：张卫[1] 闫玲玲 邓香莲[2] Zhang Wei;Yan Lingling;Deng Xianglian(The Sino-British College,University of Shanghai Science and Technology;School of communication,East China Normal University)

机构地区：[1]上海理工大学中英国际学院学生事务办公室,上海200031 [2]华东师范大学传播学院,上海200241

出　　处：《图书馆杂志》2021年第10期111-118,123,共9页Library Journal

基　　金：“国家新闻出版署出版融合发展(华东师大社)重点实验室开放课题基金”;上海市浦江人才计划项目(项目编号:19PJC031)的研究成果之一。

摘　　要：本文以上海大学生为例,实证调研新时代上海大学生面向中华优秀传统文化的经典阅读状况,重点考察阅读动机问题。研究表明:性别、年龄是阅读动机的影响因素;阅读动机具有多维性特征,涉及外部动机中社会交往、个人发展、他人认同和内部动机中兴趣爱好、数字媒介、情感抒发,社会交往是最为主要的阅读动机维度;性别、年龄、专业和年级对阅读动机的不同维度有所影响。课题组据此提出大学生中华优秀传统文化经典阅读推广策略:一是注重对低年龄段青少年读者的阅读推广,培养青少年读者的中华优秀传统文化阅读习惯,使其在大学生的个人成长和国家软实力提升中发挥更大的作用;二是通过外部驱动力激发阅读动机;三是依托社交媒体,发展社会化阅读。This study takes Shanghai university students as an example to investigate the current status of college students reading the Chinese classics in the new era,with a focus on the reading motivation.This study indicates:gender and age are the influencing factors of reading motivation;reading motivation is a multi-dimensional construct,including two categories and six dimensions(namely,extrinsic motivation such as social interaction,self-development and identification with others,and intrinsic motivation such as self-interests,digital media,and emotional needs);Social interaction is the most important dimension of reading motivation;and gender,age,academic major and grade have an impact on different dimensions of reading motivation.Accordingly,strategies are proposed to promote classics reading among the college students:Firstly,we should focus on the promotion of reading among younger readers and cultivating their reading habits;secondly,we can stimulate reading motivation through extrinsic driving forces;and thirdly,it’s important to utilize social media to develop socializedreading.

关 键 词：中华优秀传统文化 经典阅读 阅读动机 大学生 

分 类 号：G645.5[文化科学—高等教育学] G252.17[文化科学—教育学]