文化遗产类功能游戏设计与文化传播研究  

Cultural Heritage Serious Games Design and Cultural Dissemination

作　　者：刘彪[1] 顾邦军[1] 郑琳 万华明[1] LIU Biao;GU Bang-jun;ZHENG Lin;WAN Hua-ming(College of Art,SuZhou University of Science and Technology,Suzhou 215009,China)

机构地区：[1]苏州科技大学艺术学院,苏州215009

出　　处：《包装工程》2021年第22期47-53,共7页Packaging Engineering

基　　金：2021年江苏高校哲学社科项目“融合视域下民间文学类非遗的数字艺术实践与传播研究”(2021SJA1384)。

摘　　要：目的探索文化遗产类功能游戏的设计体系与文化传播策略,为目前文化遗产在功能游戏中的传承提供新的设计思路和实践参考。方法基于文化遗产数字化与文化遗产类功能游戏发展分析,提出文化遗产类功能游戏的设计体系,并以姑苏文化功能游戏设计为例进行实践验证。结论文化遗产类功能游戏在用户体验与文化传播方面具有独特之处,需要对其进行系统性设计。首先要明确游戏的主要目的功能,然后进行文化遗产元素的提炼与游戏内符号系统的转化。在设计方法上,应找寻最佳平衡点,进行多元化融合设计,主要采取以用户体验为中心,并基于情境创设的综合设计方法。This paper aims to explore the design system and cultural dissemination strategy of cultural heritage serious games and provide new design ideas and practical reference for the inheritance of cultural heritage in serious games.Based on the analysis of the current situation of cultural heritage digitization and cultural heritage serious games,this paper puts forward the design system of cultural heritage serious games and takes Suzhou cultural serious game as an example to carry out the design and practical verification.Cultural heritage serious games have their own characteristics and advantages in user experience and cultural dissemination.It needs to be systematically designed.First,determine the purpose and function of the game,On this basis,the elements of cultural heritage are refined and transformed;in the design method,find the best design balance point and carry out diversified integration design.It mainly adopts the method of user experience centered and context based creation.

关 键 词：文化遗产 功能游戏 文化传播 多元化 设计体系 

分 类 号：TB472[一般工业技术—工业设计]