基于分层线性模型的电动汽车分时租赁偏好分析  

Car-Sharing Preference Analysis of Electric Vehicles Based on Hierarchical Linear Model

作　　者：杨亚璪[1] 路超杰 胡小海[1] Yang Yazao;Lu Chaojie;Hu Xiaohai(College of Traffic&Transportation,Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]重庆交通大学交通运输学院,重庆400074

出　　处：《华东交通大学学报》2021年第6期73-79,共7页Journal of East China Jiaotong University

基　　金：国家社会科学基金西部项目(17XGL009);教育部人文社会科学基金项目(17YJCZH220,17YJA630079)。

摘　　要：通过调查获取顾客对拥有不同便捷性、经济性等特征的电动汽车分时租赁产品的评价数据,分析影响电动汽车分时租赁产品吸引力的因素。基于联合分析法,运用顾客的评价数据,建立分层线性模型分析电动汽车分时租赁产品吸引力与自身产品属性、顾客特征之间的关系,得出不同顾客的偏好结构。结果表明:价格变量对方差的解释力达13.6%;用车前找车时间变量和用车后还车方式变量对方差的解释力分别为6.2%和2.1%;相对于便捷性,经济性对使用过分时租赁车辆人群的影响在1%的显著性水平下显著;相对于经济性,便捷性对拥有一份全职工作的人群的影响在10%的显著性水平下显著。Through the survey, customers’ evaluation data on car-sharing products of electric vehicles with different convenience and economy characteristics were obtained, and the factors affecting the attractiveness of carsharing products of electric vehicles were analyzed. Based on the joint analysis method and the evaluation data of customers, a hierarchical linear model was established to analyze the relationship between the attractiveness of electric vehicle car-sharing products, its own product attributes and customer characteristics, and the preference structure of different customers was obtained. The results show that the explanatory power of price variables is13.6%. The explanatory power of finding the car before using the car and returning the car after using the car were 6.2% and 2.1% respectively. Compared with convenience, the effect of economy on people who lease vehicles when overuse is significant at the significance level of 1%. The impact of convenience on people with a full-time job, as opposed to economy, is significant at the 10% significance level.

关 键 词：顾客偏好 联合分析 分时租赁 电动汽车 分层线性模型 

分 类 号：U491[交通运输工程—交通运输规划与管理]