基于情境认知的甲骨文互动文创产品设计研究  

RESEARCH ON THE DESIGN OF ORACLE BONE INSCRIPTIONSINTERACTIVE CULTURALAND CREATIVE PRODUCTS BASED ON SITUATED COGNITION THEORY

作　　者：王妍[1] 董瑶 司峥鸣 WANG YAN;DONG YAO;SI ZHENGMING

机构地区：[1]哈尔滨工业大学建筑学院,互动媒体设计与装备服务创新文化和旅游部重点实验室

出　　处：《设计》2022年第1期64-67,共4页Design

基　　金：中央高校基本科研业务费专项资金资助(项目编号HIT.HSS.201843);教育部人文社会科学研究一般项目(项目批准号:20YJA860011)。

摘　　要：为解决当前甲骨文文创产品设计中普遍存在的内容单一、视觉风格杂乱、教育性与娱乐性融合度低等问题。在分析市场上已有的甲骨文文创产品的现状与问题的基础上,提出将情境认知理论融入甲骨文互动文创产品设计的创意思路,设计出内容模块和交互方式、视觉效果和交互情境等方面的实践方案,并将该方案应用于设计实践。开发了一款甲骨文互动文创产品,帮助用户在情境中识读甲骨文,感受甲骨文深厚的历史文化与独特的艺术魅力,为甲骨文的传播与保护做出了一些探索。为同类传统艺术文创产品设计提供一定的借鉴和参考。In order to solve the common problems in the design of oracle bone cultural and creative products,such as single content,chaotic visual style,low integration of education and entertainment.Based on the analysis of the current situation and problems of oracle bone cultural and creative products in the market,this paper puts forward the creative idea of integrating situational cognition theory into the design of interactive cultural and creative products of oracle bone inscriptions,designs the practical scheme of content module and interactive mode,visual effect and interactive situation,and applies this scheme to design practice.An interactive cultural and creative product of oracle bone inscriptions was developed to help users understand oracle bone inscriptions in the context,feel the profound historical culture and unique artistic charm of oracle bone inscriptions,and make some explorations for the dissemination and protection of oracle bone inscriptions.It provides certain reference for the design of similar traditional artistic and cultural products.

关 键 词：情境认知 甲骨文 互动文创产品 互动视频 创意设计 

分 类 号：TB472[一般工业技术—工业设计]