效果推理与新产品创造力研究--来自广东企业的经验证据  

Effectuation and New Product Creativity:an Empirical Study Based on Enterprises in Guangdong Province

作　　者：吴隽[1] 赵兴庐 吴亮 张建琦[4] WU Jun;ZHAO Xinglu;WU Liang;ZHANG Jianqi(Entrepreneurship and Innovation College,Guangzhou Panyu Polytechnic,Guangzhou Guangdong 511483,China;Department of Business Administration,Guangdong University of Finance,Guangzhou Guangdong 510521,China;Center for Cantonese Merchants Research,Guangdong University of Foreign Studies,Guangzhou Guangdong 510006,China;School of Lingnan,Sun Yat-Sen University,Guangzhou Guangdong 510275,China)

机构地区：[1]广州番禺职业技术学院创新创业学院,广东广州511483 [2]广东金融学院工商管理学院,广东广州510521 [3]广东外语外贸大学粤商研究中心,广东广州510006 [4]中山大学岭南学院,广东广州510275

出　　处：《顺德职业技术学院学报》2022年第1期29-38,共10页Journal of Shunde Polytechnic

基　　金：国家自然科学基金青年项目(71802059);教育部人文社会科学研究青年基金项目(17YJC630227);广东省哲学社会科学规划项目(GD19CGL24);广东省普通高校特色创新类项目(2018GWTSCX057)。

摘　　要：动态环境下竞争优势依赖于持续创新能力,这一过程中需要管理者转变传统思维并采取新的学习方式。基于效果推理与组织学习理论,建立起一个“思维创新-学习创新-能力革新”的研究框架,讨论效果推理思维和探索式学习对新产品创造力的重要影响。基于对211家广东地区的企业调查数据的实证分析显示:善于进行效果推理的企业,其新产品创造力显著更高;探索式学习水平较高的企业,其新产品创造力显著更高。整体而言,效果推理和探索式学习是开放环境下动态竞争的重要创新机制,对产品持续创新有显著的促进作用。Competitive advantage depends on continuous innovation in a dynamic environment,which requires managers to change traditional thinking and adopt new ways of learning.Based on effectuation and organizational learning theory,this paper has established a research framework of“thinking innovation-learning innovation-capacity innovation”to discuss the important influence of effectuation logic and exploratory learning on the creativity of new products.Based on survey data of 211 companies in the Pearl River Delta region,the authors find that:companies which are good at effectuation have significantly higher creativity in new products,and enterprises with higher levels of exploratory learning have significantly higher creativity in new products exploration.As a whole,effectuation logic and exploratory learning are important innovation mechanisms for dynamic competition in an open environment and have a significant role in promoting continuous innovation of products.

关 键 词：效果推理 组织学习 探索式学习 新产品创造力 广东省 

分 类 号：F270[经济管理—企业管理]