电子商务课程线上线下融合式教学研究与实践  

Research and Practice of E-business Based on Online and Offline Integrated Teaching

作　　者：刘会燕[1] LIU Huiyan(Shenyang Normal University,Shenyang 110034)

机构地区：[1]沈阳师范大学,沈阳110034

出　　处：《办公自动化》2022年第8期29-31,25,共4页Office Informatization

基　　金：高等学校计算机教育研究会课题(课题编号:CERACU2020R01);全国高等院校计算机基础教育研究会计算机基础教育教学研究项目(课题编号:2020AFCEC314,2021AFCEC385);沈阳师范大学校级教改项目(项目编号:52100501084)。

摘　　要：当前电子商务原理课程教学中存在学生课堂参与度低、学习积极性不高、课程学习效果难度量等问题,单纯的线上教学或线下传统教学方法已无法满足学生培养需求。针对以上问题,文章明确了线上线下融合教学模式的含义;根据电子商务原理课程的特点,构建了三种模式、四位一体的综合教学体系;通过应用于课程实践,提升了课堂效果。文章旨在为开展线上线下融合教学的课程提供借鉴和参考。At present, there are many problems in the teaching of E-business principles, such as low students’ classroom participation, low learning enthusiasm and measurement of the course learning effect. In view of the above problems, the paper defines the meaning of online and offline integrated teaching mode. According to the characteristics of E-business principles, the paper constructs a comprehensive teaching system of three modes and four-in-one model. By applying it to curriculum practice, the classroom effect is improved. The paper aims to provide reference for the curriculum of online and offline teaching integration.

关 键 词：电子商务 线上线下融合 教学模式 

分 类 号：G434[文化科学—教育学] F713.360[文化科学—教育技术学]