汽车营销专业核心课程与1+X证书制度内容对接研究  

Research on the Connection between the Core Courses of Automobile Marketing and the Content of the 1+X Certificate System

作　　者：代丽丽[1] 刘家伟[1] 刘剑峰[1] 刘德发[1] 王娜[1] 肖兴宇[1] 杨柏青[1] Dai Lili;Liu Jiawei;Liu Jianfeng;Liu Defa;Wang Na;Xiao Xingyu;Yang Baiqing

机构地区：[1]黑龙江农业工程职业学院,黑龙江省哈尔滨市150088

出　　处：《时代汽车》2022年第12期101-102,共2页Auto Time

基　　金：黑龙江省教育科学“十三五”规划2020年度重点课题《汽车营销专业课程与1+X证书制度内容对接研究》(课题编号:GZB1320093);黑龙江省教育科学“十三五”规划2020年度重点课题《高职汽车专业群课程与“1+X”证书标准衔接研究》(课题编号:GZB1320096);2020年度黑龙江省高等职业教育教学改革研究项目《“1+X”证书制度下校企融合人才培养模式的研究》(项目编号:SJGZY2020116)。

摘　　要：高职院校落地实施“1+X证书”制度,为今后全民学习建立学分银行提供有力保障。通过梳理汽车技术服务与营销专业课程体系,结合技能等级模块的考核标准,完成专业核心课程内容的设计,是实现课证融通的前提。以汽车营销评估与金融保险服务技术模块等级证书为依托,选定《汽车销售实务》、《二手车鉴定评估与交易》两门核心课程进行课程实施方案的制作以及主要内容的设计。结合现有教学资源,为实现汽车技术服务与营销专业课程与1+X证书制度内容对接提供有益的尝试。Higher vocational colleges implement the "1+X certificate" system,which provides a strong guarantee for the establishment of credit banks for national learning in the future.By combing the automotive technical service and marketing professional curriculum system,combining with the assessment standards of the skill level module,completing the design of the professional core curriculum content is the premise of realizing the integration of the curriculum certificate.Relying on the certificate of automobile marketing evaluation and financial insurance service technology module,two core courses,"Automobile Sales Practice" and "Second-hand Car Appraisal,Evaluation and Transaction",are selected to make the course implementation plan and design the main content.Combined with the existing teaching resources,the study provides a beneficial attempt to realize the connection between the automotive technical service and marketing professional courses and the content of the 1+X certificate system.

关 键 词：1+X证书 汽车营销专业 职业教育 

分 类 号：F42[经济管理—产业经济]