麦积山石窟文化品牌建设与国际传播研究  

Research on Brand Construction and International Communication of Maijishan Grottoes Culture

作　　者：姜炳生[1] 马英莲[1] 安登贤[1] Jiang Bingsheng;Ma Yinglian;An Dengxian(School of Foreign Languages,Tianshui Normal University,Tianshui Gansu 741001,China)

机构地区：[1]天水师范学院外国语学院,甘肃天水741001

出　　处：《天水师范学院学报》2022年第2期84-89,共6页Journal of Tianshui Normal University

基　　金：2021年天水市科技计划项目“麦积山石窟文化品牌建设研究”(2021-ZCFGK-8525)阶段性成果。

摘　　要：石窟文化是我国优秀传统文化的重要组成部分,是中华文化的瑰宝,麦积山石窟文化的国际传播是讲好中国故事的重要途径之一。目前,麦积山石窟文化品牌建设与国际传播存在传播主体有限、传播手段落后、译介文本供给量不足和质量不高等问题。应发挥多元传播主体作用、加强多层次跨媒介国际传播平台建设、提升石窟文化文本的译介质量,利用智能交互平台,实施麦积山石窟文化的国际品牌建设,让麦积山石窟文化品牌以中国特色文化走向世界。Grottoes culture is an important part of China’s excellent traditional culture and the treasure of Chinese culture.The international dissemination of Maijishan Grottoes culture is also an important way to tell Chinese stories well.At present,Maijishan Grottoes cultural brand construction and international communication are faced with the problems of limited communication subjects,backward communication means,insufficient supply of translated texts and their low quality.The cultural brand of Maijishan Grottoes can go to the world with Chinese characteristics based on the role of multiple communication subjects,construction of multi-level cross media international communication platform,increased translation quality of grotto cultural texts,and implementation of the international brand construction of Maijishan Grottoes culture with intelligent interactive platform.

关 键 词：麦积山石窟文化 品牌 译介 国际传播 

分 类 号：G127[文化科学]