协同育人视域下的服装买手与营销教学改革研究  

Research on Fashion Buyers and Marketing Course Teaching Reform under the Vision of Collaborative Education

作　　者：范敏娜[1,2] 任丽惠 FAN Minna;REN Lihui(Guangdong Polytechnic,Foshan 528041,China;City University of Macao,Macao 999078,China)

机构地区：[1]广东职业技术学院,广东佛山528041 [2]澳门城市大学创新设计学院,中国澳门999078

出　　处：《西部皮革》2022年第12期95-97,共3页West Leather

摘　　要：以服装买手与营销课程为研究对象,基于校企协同育及新零售的背景重构教学内容.根据服装买手工作流程设置八个工作任务,以工作任务带入专业知识,并专业教育中融入思政教育及美育教育,最终提高学生的专业技能及综合素养。This study with clothing buyers and marketing courses as the research object,based on the school-enterprise collaborative education and the background of the new retail reconstruction teaching content According to the work process of clothing buyers,set up eight work tasks,according to the work task to bring professional knowledge,and professional education into the ideological and political education and aesthetic education,and finally improve the students'professional skills and comprehensive quality.

关 键 词：服装买手与营销 协同育人 思政教育 美育 

分 类 号：G714[文化科学—职业技术教育学] F426.86[文化科学—教育学]