克服组织惯性:数字化战略更新的实现及演进路径研究  

Overcoming organizational inertia: A study of the realization and evolution path of strategic renewal towards digitalization

作　　者：崔淼[1] 周晓雪[1] Cui Miao;Zhou Xiaoxue(School of Economics and Management,Dalian University of Technology,Dalian 116024,Liaoning,China)

机构地区：[1]大连理工大学经济管理学院,辽宁大连116024

出　　处：《科研管理》2022年第10期89-98,共10页Science Research Management

基　　金：国家自然科学基金面上项目:“电商平台战略性社区参与、行动者网络与农村电商社区能力构建研究”(71972023)。

摘　　要：数字经济下企业面临着复杂多变的外部环境,开展数字化战略更新活动成为传统企业生存和发展的关键。为此,选取林清轩开展案例研究,探索数字化战略更新的实现和演进路径。研究发现:(1)传统企业在开展数字化活动时,存在着认知、行动及商业模式等惯性力量,而组织学习是一种克服组织惯性的有效方式;(2)实现数字化战略更新是一个过程,经历了数字化探索、数字化提升和数字化赋能阶段,在各阶段中,企业依次克服了认知惯性、行动惯性和商业模式惯性;(3)数字化战略更新活动呈现出从IT端、营销端到流程端的数字基础设施改进、数字营销渠道推广和数字业务流程构建的演进路径。In digital economies, traditional enterprises are required to embrace digital activities in order to survive and thrive. Realizing strategic renewal towards digitalization has become the effective focus for traditional enterprise managers. Existing studies regard organizational inertia as a force hindering strategic renewal. Scholars have proposed that organizational inertia will hinder enterprises from adapting to external environmental changes. Moreover, organizational inertia has different manifestations, such as cognitive inertia, action inertia etc. In the context of traditional enterprises′ digital transformation, the existence of cognitive inertia leads managers to rely on previous successful knowledge and experience to solve current problems, and refuse or postpone digital activities. In addition, the existence of action inertia leads organization members to adhere to the original behavior pattern in the face of major environmental changes. It can be seen that the key challenges traditional enterprises face in carrying out strategic renewal towards digitalization is how to break the constraints of organizational inertia.When existing cognitions and actions are not enough to understand the key signals in the environment, organizational learning is considered to be an important factor to overcome organizational inertia and correct errors to adapt to environmental changes. However, previous studies usually focus on overcoming organizational inertia by organizational learning in none-digital context. With the development of digital technology, the previous organizational objectives, practices and rules of traditional enterprises are no longer effective. Thus organizational managers and employees need to carry out organizational learning to fundamentally change their way of thinking and actions to adapt to the external environment. However, extant literature has not given sufficient attention to the question of how traditional enterprises should overcome organizational inertia through organizational learning

关 键 词：数字化战略更新 组织学习 组织惯性 数字经济 案例研究 

分 类 号：F272.3[经济管理—企业管理]