基于网络游戏载体的中华传统文化传播优势、问题及展望  

Advantages,Problems and Prospects of Communication of Traditional Chinese Culture Based on the Carrier of Online Games

作　　者：陈静圆 杨会[1] CHEN Jingyuan;YANG Hui

机构地区：[1]天津理工大学,天津300382

出　　处：《科教文汇》2023年第3期177-180,共4页Journal of Science and Education

摘　　要：在当今互联网时代,网络作为一种传播新媒体已经成为流行的信息接收渠道.中华优秀传统文化借助网络载体获得了跨时空传播,影视改编、游戏改编、短视频、直播等,都成为弘扬中华优秀传统文化的新方式.其中,游戏改编由于具有较强的娱乐性,受到了大众的喜爱.该文考察网络游戏中的中国元素,分析列举较受欢迎的游戏案例并进行剖析,最后探讨以网络游戏为载体进行跨文化传播的策略.In today’s Internet era,the network as a new media has become a popular information receiving chan⁃nel.Traditional Chinese culture has been spread across time and space with the help of network carriers.Film and television adaptation,game adaptation,short video and live broadcast have all become new ways to promote tradi⁃tional Chinese culture.Among them,the game adaptation has been loved by the public because of its strong enter⁃tainment.This paper investigates the Chinese elements in online games,analyzes and enumerates some popular games,and finally discusses the strategies of intercultural communication through online games.

关 键 词：网络游戏 中华传统文化 跨文化传播 

分 类 号：G899[文化科学—体育学]