网络效应分析:高校马克思主义理论传播转型  

Analysis of Network Effect:Transformation of Marxist Theory Communication in Colleges and Universities

作　　者：王迪钊 WANG Dizhao(School of Marxism,China Jiliang University,Hangzhou 310018,China)

机构地区：[1]中国计量大学马克思主义学院,浙江杭州310018

出　　处：《云梦学刊》2023年第2期43-52,共10页Journal of Yunmeng

基　　金：教育部人文社会科学项目“大数据时代马克思主义理论网络宣传普及研究”(18YJA710044)。

摘　　要：当今时代,信息技术迅猛发展,大数据分析广泛运用,官方微信公众号作为高校面向师生和社会的重要网络窗口,已然成为高校开展新时代党的创新理论传播、强化思想政治引领的主要网络阵地。基于对高校官方微信公众号推送传播效应的数智剖析,可发现马克思主义理论在高校的传播呈现出认同度不够、影响力不高、实效性不强等现实困境,亟须从深化传播体系建设、创新平台数智管理、强化宣传队伍建设等三个维度着手,开辟转型新路径,扎实推进党的创新理论在高校落地生根、开花结果。In today's era,with the rapid development of information technology and the wide application of big data analysis,the official WeChat official account,as an important network window for teachers,students and society,has become the main network front for colleges and universities to carry out the dissemination of the Party's innovative theories in the new era and strengthen the ideological and political leadership.Based on the digital intelligence analysis of the promotion and communication effect of the official WeChat official account of colleges and universities,we have an insight into the practical difficulties of Marxist theory in college communication,such as insufficient recognition,low influence,and weak effectiveness.It is urgent to start with the three dimensions,including deepening the construction of the communication system,innovating the digital intelligence management of the platform and strengthening the construction of the publicity team,to open up a new path of transformation,and solidly promote the Party's innovative theory to take root and bear fruits in colleges and universities.

关 键 词：马克思主义理论 高校 网络传播 效应分析 转型路径 

分 类 号：G41[文化科学—教育学]