基于“以赛促教、以赛促学”教学模式的教学改革探索——以“广告创意与表现”课程为例  

The Exploration of Teaching Reform Based on the Teaching Mode of"Promoting Teaching and Learning by Competition"——Take the Course of"Advertising Creativity and Expression"as an example

作　　者：张燕[1] 李志[1] 崔爽[1] ZHANG yan;LI Zhi;CUI Shuang(Mudanjiang University,Mudanjiang Heilongjiang 157011)

机构地区：[1]牡丹江大学,黑龙江牡丹江157011

出　　处：《牡丹江大学学报》2023年第3期91-96,共6页Journal of Mudanjiang University

基　　金：黑龙江省教育厅2021年度高等教育改革研究项目“基于‘以赛促教,以赛促学’教学模式的广告专业课程教学改革实践研究”成果(课题编号为:SJGZY2021275)

摘　　要：本文立足于职业教育培养适应行业企业需求的复合型、创新型高素质技术技能人才,依托职业院校技能大赛教师教学能力大赛以及广告艺术设计专业相关的技能大赛等赛项,探索实施“以赛促教、以赛促学”教学模式,以高职广告艺术设计专业的核心课程“广告创意与表现”为研究对象,探索课程教学改革举措,主要体现为教学模式改革、课堂管理改革、教学方法和手段改革、考试模式改革以及课程思政融入等方面,旨在以点带面,有效促进广告艺术设计专业教学质量的提升,进而推动职业教育专业课程改革创新。Based on vocational education to cultivate compound and innovative high-quality technical and technical talents that meet the needs of industry enterprises, relying on various vocational skills competitions, this paper explores the teaching mode of "promoting teaching by competition and learning by competition". The research object is the course of Advertising Creativity and Performance, the professional core course for Advertising Art Design major in higher vocational education, and the curriculum teaching reform measures are explored, which are mainly reflected in the teaching mode reform, classroom management reform, teaching method and means reform, examination mode reform and curriculum ideological and political integration. The improvement of the teaching quality of advertising art design is effectively promoted, and then the reform and innovation of vocational education is pushed forward.

关 键 词：职业教育 教学模式 教学改革 教学质量 

分 类 号：G642.0[文化科学—高等教育学]