高校旅游公共关系课程思政设计理念与融入路径研究  

Research on Ideological and Political Design Concept and Integration Path of Tourism Public Relations Course in Colleges and Universities

作　　者：杨承玥 刘安乐[1,2] YANG Chengyue;LIU Anle(School of Economics and Management,Liupanshui Normal University,Liupanshui Guizhou 553004;Wumeng Mountain Development Research Institute,Liupanshui Normal University,Liupanshui Guizhou 553004)

机构地区：[1]六盘水师范学院经济管理学院,贵州六盘水553004 [2]六盘水师范学院乌蒙山区发展研究院,贵州六盘水553004

出　　处：《兴义民族师范学院学报》2023年第1期65-73,共9页Journal of Minzu Normal University of Xingyi

基　　金：贵州省教学内容与课程体系改革“网络舆论视域下《旅游公共关系》课程‘公关能力’与‘课程思政’耦合协同路径探索与实践”(项目编号:2022281);六盘水师范学院教学内容与课程体系改革“新文科背景下旅游公共关系课程教学改革与‘金课’建设研究”(项目编号:LPSSYjg-2021-32);贵州省教学内容与课程体系改革“‘1+X’证书制度下应用型本科高校旅游策划课程群课证融通方案探索与实践”(项目编号:2021279);六盘水师范学院2022年课程思政示范课程(教学名师教学团队)项目“旅游公关关系”(项目编号:202206004)。

摘　　要：课程思政是当前高等学校课程教学的重要“渠道”,是思政课程教学的重要补充。旅游公共关系是培养学生公关思维和解决旅游公关问题能力的核心课程,在该课程中融入课程思政教育具有重要意义。在分析旅游公共关系课程思政建设存在问题与可行性的基础上,针对课程思政主要问题,从课程内容要素融入、考核方式要素融入两个方面提出旅游公共关系各章内容的思政理念与预期目标;围绕旅游公共关系课程教学改革的核心环节,从课程教学资源、教学技术与方法、知识点讲授、专业能力培育、价值观树立等方面构建旅游公共关系课程教学的课程思政融入路径。研究成果对于提高学生思想政治意识、树立科学价值观,推动高校课程思政建设具有重要参考价值。Course on ideological and political dimension is an important"channel"and an important supplement of ideological and political course teaching in current colleges and universities.Tourism Public Relations is a core course to train students'public relations thinking and ability to solve tourism public relations problems.It is of great significance to integrate ideological and political education into this course.Based on the analysis of the problems and feasibility of the ideological and political construction of Tourism Public Relations course,aiming at the main problems of ideological and political construction of the course,this paper puts forward the ideological and political ideas and expected goals of the contents of each chapter of Tourism Public Relations from two aspects:the integration of course content elements and the integration of assessment methods elements.Centering on the core link of the teaching reform of tourism public relations course,the ideological and political integration path of tourism public relations course teaching is constructed from the aspects of teaching resources,teaching techniques and methods,knowledge point teaching,professional ability cultivation,value setting and so on.The research results have important reference value for the undergraduates to improve their ideological and political awareness,to establish their scientific sense of value,and to promote the ideological and political construction in universities.

关 键 词：旅游公共关系 课程思政 融入路径 

分 类 号：G712[文化科学—职业技术教育学] F590-4[文化科学—教育学]