新商科背景下商贸类专业课程思政建设的实践和探索——以“消费者行为分析”课程为例  

Practice and Exploration on Curriculum Ideology and Politics Construction of Business Majors under the Background of New Business——Taking the Course of“Consumer Behavior Analysis”as an Example

作　　者：林萌菲[1] 郑玲珠 LIN Mengfei;ZHENG Lingzhu(Zhuhai City Polytechnic,Zhuhai 519090,China)

机构地区：[1]珠海城市职业技术学院,广东珠海519090

出　　处：《职业技术》2023年第5期8-13,共6页Vocational Technology

基　　金：2021年广东省高等职业教育教学质量与教学改革工程项目“课程思政视域下跨境电商专业群‘多方协同、主线贯穿’课程标准开发与实施”(GDJG2021500);2021年广东省继续教育质量提升工程项目“‘消费者行为分析’优质继续教育网络课程”;2020年度珠海城市职业技术学院教改课题“课程思政背景下的课程标准制定研究”(JY2020120102)。

摘　　要：新商科背景下,商贸类专业课程亟待改革创新,推进课程思政建设具有重要意义。在课程思政视域下,以“消费者行为分析”课程为例,通过教学情境的重组提炼、课程资源的建设积累、教学方法的创新改进和考核评价的改革实践进行课程思政的整体设计;具体从诚篇、匠篇、爱篇和创篇四个教学情境探讨课程思政的实施过程;最后提出要通过挖掘典型案例、传播优秀传统文化和线上线下翻转课堂来做好商贸类专业课程思政建设。Under the background of new business,business courses are in urgent need of reform and innovation,so it is of great significance to promote the construction of curriculum ideology and politics.From the perspective of curriculum ideology and politics,taking the course of“consumer behavior analysis”as an example,the overall design of curriculum ideology and politics is carried out through the reorganization and refining of teaching situations,the construction and accumulation of curriculum resources,the innovation and improvement of teaching methods,and the reform practice of assessment and evaluation.The implementation process of curriculum ideology and politics is discussed from the four teaching situations of honesty,craftiness,love and creativity.Finally,it proposes to do a good job in the construction of curriculum ideology and politics of business majors by mining typical cases,spreading excellent traditional culture and online and offline flipped classroom.

关 键 词：新商科 课程思政 消费者行为 教学情境 

分 类 号：G712[文化科学—职业技术教育学]