体育高职院校开设新媒体运营课程的SWOT分析与实践  

SWOT Analysis and Practice of New Media Operation Course in Sports Higher Vocational Colleges

作　　者：王益义[1] WANG Yiyi(Physical Education Department,Zhejiang College of Sports,Hangzhou 310012,China)

机构地区：[1]浙江体育职业技术学院体育系,杭州310012

出　　处：《职业技术》2023年第5期77-83,共7页Vocational Technology

基　　金：浙江省高等教育“十三五”第二批教学改革研究项目“职业技能大赛引领下的专业教学改革与实践研究——基于‘以赛促改、以赛促教、以赛促学’理念”(jg20191013);浙江体育职业技术学院2021年度教研项目“体育高职院校开设新媒体运营课程的SWOT分析”(21JG04)。

摘　　要：以新媒体运营课程在体育高职院校的开展现状为切入点,运用SWOT分析法对开设新媒体运营课程的内部环境的优势、劣势,外部环境的机遇、威胁因素等进行了分析,探讨了最优解决策略,并提出合理化的科学建议。教学实践证明,该课程有助于培养学生系统掌握满足新媒体运营目标活动所需的岗位知识、能力和素养,为学生未来的就业创业奠定了良好的基础。Starting from the development status of new media operation course in sports higher vocational colleges,SWOT analysis method is used to analyze the advantages and disadvantages of the internal environment,and opportunities and threats of the external environment of new media operation course.This paper explores the optimal solution strategy,and puts forward reasonable scientific suggestions.The teaching practice has proved that this course is helpful to train students to systematically master the job knowledge,ability and quality required to meet the objective activities of new media operation,and lays a good foundation for students’future employment and entrepreneurship.

关 键 词：体育高职院校 新媒体运营 课程建设 SWOT 

分 类 号：G712[文化科学—职业技术教育学]