“双高”视域下智慧营销协同创新中心的建设路径与运行机制研究  

from the Perspective of“Double-High”

作　　者：徐静[1] 任伟[1] 郑雁[1] 丁荣涛[1] XU Jing;REN Wei;ZHENG Yan;DING Rong-tao(Zhejiang Business College,Zhejiang Hangzhou 310053)

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《江苏商论》2023年第5期17-19,共3页Jiangsu Commercial Forum

基　　金：2020年浙江商业职业技术学院校级科研平台项目(项目编号:SZYKYPT202001)。

摘　　要：国家“双高计划”激发了高职院校高质量发展的内生动力。本文通过分析智慧营销协同创新中心建立的必要性与可行性,从科技创新团队组建、技术研发与服务基地建设的角度,提出智慧营销协同创新中心的具体建设路径,并从完善科研工作条件、增强科研能力、提升团队教师专业技能、推进产学研合作等四个维度设计和构架智慧营销协同创新中心的运行机制,可为智慧营销协同创新中心建设、运营提供参考。“Double-High Plan”,which stimulates the endogenous driving force for the high-quality development of higher vocational colleges.This paper analyzes the necessity and feasibility of establishing a smart marketing collaborative innovation center,From the perspective of forming a scientific and technological innovation team,Construction of technology research and development and service base,propose the specific construction path of smart marketing collaborative innovation center,And from the four dimensions of improving working condition for scientific research、enhancing scientific research capabilities、improving the professional skills of team teachers、promoting industry-university-research cooperation to design and structure the operation mechanism of the Smart Marketing Collaborative Innovation Center,it can provide reference for the construction and operation of smart marketing collaborative innovation center.

关 键 词：协同创新中心 智慧营销 电子商务 双高计划 

分 类 号：G40[文化科学—教育学原理] F71[文化科学—教育学]