“丝绸之路经济带”沿线中东欧国家白酒市场研究  

Research on Baijiu market in Central and Eastern Europe along the "Silk Road Economic Belt"

作　　者：熊柳[1] XIONG Liu(School of Digital Economy,Luzhou Vocational and Technical College,Luzhou 646000,China)

机构地区：[1]泸州职业技术学院数字经济学院,四川泸州646000

出　　处：《中国酿造》2023年第4期262-266,共5页China Brewing

基　　金：泸州市哲学社会科学研究规划课题(LZ20A074)。

摘　　要：为探究我国白酒行业在“一带一路”倡议背景下的国际化之路,从中东欧国家总体饮酒消费特征、消费趋势、消费偏好等方面进行了剖析,并运用市场营销理论从定性与定量两个方面构建了分析指标体系,采用SPSS 23.0软件对中东欧各国文化、国家安全、人口、经济、酒类消费情况、营商环境等方面开展因子分析,最终提出中国白酒企业开拓中东欧白酒市场的优选策略,从而为白酒企业提供可行性建议,为区域经济发展服务。In order to explore the internationalization of Baijiu industry under the background of the"Belt and Road"strategy,the overall drinking consumption characteristics,consumption trends and preferences of Central and Eastern European countries were analyzed.An analysis index system was constructed from both qualitative and quantitative aspects by using marketing theory.The factor analysis was conducted by SPSS 23.0 software from the aspects of culture,national security,population,economy,alcohol consumption and business environment of Central and Eastern European countries.The preferred strategy for Chinese Baijiu enterprises developing Baijiu market in Central and Eastern Europe was proposed,so as to provide feasible suggestions for the Baijiu enterprises and serve the regional economic development.

关 键 词：中东欧 白酒 市场 策略 

分 类 号：TS262.3[轻工技术与工程—发酵工程]