职业本科教育的发展前景、现实偏见与印象建构  

The Development Prospect,Realistic Bias,and Impression Construction of Vocational Undergraduate Education

作　　者：唐柳 聂清斌 TANG Liu;NIE Qing-bin(Institute of Education Science,Huazhong University of Science and Technology;College of Public Administration,Huazhong University of Science and Technology)

机构地区：[1]华中科技大学教育科学研究院 [2]华中科技大学公共管理学院,湖北武汉430074

出　　处：《教育理论与实践》2023年第21期26-31,共6页Theory and Practice of Education

基　　金：2018年度教育部哲学社会科学研究重大课题攻关项目“加快教育现代化建设教育强国实施路径研究”(项目编号:18JZD049)的研究成果。

摘　　要：职业本科教育作为职业教育向上衍生的产物,在发展初期便得到了国家系列制度支持,同时,也面对着被强加的职业教育社会偏见。为了避免人们对职业教育的“刻板印象”变成负面首因效应,作为新生的职业本科教育一开始就要做好印象建构,采取有力措施塑造自我、提升形象,即利用讨好技术控制外界获取信息的内容、加大宣传控制外界获取信息的渠道、坚持言行合一获取外界对政策的信任、通过群体崛起冲击大众的传统认知。Vocational undergraduate education as an upward derivative of vocational education has received support from a series of national systems in the early stages of development while it also faces the imposed social biases in vocational education.To avoid people’s“stereotype”of vocational education turning into a negative primacy effect,as for a newly-emerging vocational undergraduate education,we should do a good job of impression construction at the beginning,take effective measures to shape themselves and improve their image,namely,using positive technology to control the content of information obtained by the outside world,increasing publicity to control the channels of information obtained by the outside world,adhering to the unity of words and deeds to obtain the trust of the outside world in policies,and impacting the traditional perception of the public through the rise of groups.

关 键 词：职业本科教育 职业教育 制度加持 刻板印象 社会偏见 印象建构 

分 类 号：G719.21[文化科学—职业技术教育学]