基于OBE的“品类管理”课程建设优化研究  

Research on Curriculum Construction Optimization of “Category Management” Based on OBE

作　　者：王燕红[1] WANG Yan-hong(School of Management Engineering,Guangdong Polytechnic of Science and Technology,Guangzhou,Guangdong 510640,China)

机构地区：[1]广东科学技术职业学院管理工程学院,广东广州510640

出　　处：《教育教学论坛》2023年第50期145-148,共4页Education And Teaching Forum

基　　金：2020年度广东科学技术职业学院金课建设项目“《品类管理》”(J61101002013);2021年度广东省高职教育教学改革研究与实践项目“虚实融合:‘人工智能+教育’背景下高职《仓储与配送实务》课程多模态学习场景构建研究与实践”(GDJG2021001)。

摘　　要：成果导向教育是当前高职教育中较为热点的教育理念,可以运用于专业优化、课程优化等。连锁零售作为当前民营经济的热点创业方向,涉及品类选择、品类分析与管理、品类优化等企业核心业务,因此,连锁经营与管理专业建设应与市场人才需求对接,切实提升学生的品类管理职业技能。基于OBE优化“品类管理”课程建设,从课程培养目标、课程内容、课程考核等着手,优化课程目标、理论与实践内容,切实关注学生的学习成果,可提升学生的品类管理职业技能。OBE,results-oriented education is a hot educational concept in higher vocational education at present,which is used in major optimization and curriculum optimization.Chain retail is a hot entrepreneurial direction in the current private economy,and category selection,category analysis,management,and optimization are the core businesses of chain retail enterprises.The construction of chain operation and management major is connected with the demand of market talents,so as to effectively improve students’professional skills in category management.Therefore,this paper will optimize the course construction of Category Management based on OBE,and start from the course training objectives,course content and course assessment,optimize curriculum objectives,theoretical and practical content,pay attention to students’learning results,and improve students’vocational skills of category management.

关 键 词：OBE 品类管理 连锁经营与管理 课程建设 

分 类 号：G642.0[文化科学—高等教育学]