新文科背景下教学创新改革与实践--以福建江夏学院“金融营销学”课程为例  

Financial Marketing Teaching Innovation Reform and Practice under the Background of New Liberal Arts Construction:Taking the"Financial Marketing"Course of Fujian Jiangxia University as an Example

作　　者：丁杰[1] 肖英财 王梦瑶 鄢学而 冯玮 DING Jie;XIAO Ying-cai;WANG Meng-yao;YAN Xue-er;FENG Wei(School of Finance,Jiangxia University,Fuzhou 350108,China;School of Economics,Fujian Normal University,Fuzhou 350117,China;Public Administration,Fujian Normal University,Fuzhou 350108,China;Fuzhou University Zhicheng College,Fuzhou 350002,China)

机构地区：[1]福建江夏学院金融学院,福建福州350108 [2]福建师范大学经济学院,福建福州350117 [3]福建师范大学公共管理,福建福州350117 [4]福州大学至诚学院,福建福州350002

出　　处：《福建金融管理干部学院学报》2023年第4期52-58,共7页Journal of Fujian Institute of Financial Administrators

基　　金：2023年度福建省教学改革重大项目“国家一流专业建设背景下‘跨界融合’教学改革与实践”(FBJY20230319);福建江夏学院2022年度校级教学改革一般项目“‘四新’建设背景下‘学生考评制度’的创新研究”(J2022B004)。

摘　　要：新文科建设是遵循价值引领,借助新手段、新技术,实现复合型人才培养的高质量发展。针对金融营销学传统教学思政力度不足、创新性不强、“两性一度”不足等问题,文章以新文科建设为背景,以加强学生敢创新、能钻研、善运用的多学科交叉研发能力、培养“追求卓越”的金融工匠精神为目标,秉承以学生为中心的理念,基于金融营销的环境分析,通过“提升高阶性、突出创新性、增加挑战度”三维优化路径,引入行业导师机制,提升学生职业胜任力。以福建江夏学院的课程发展为切入点,结合系列专业竞赛促进教学成果推广,使学生的团队合作力和服务社会责任感加强,分析问题高阶思维提升,充分实现了“全员、全程、全方位”的育人宗旨。The construction of the liberal arts is to follow the value-led,with the help of new means and technologies,to realize the high-quality development of the training of composite talents.In view of the problems such as insufficient ideological and political strength,weak innovation and insufficient"gender one degree"in the traditional teaching of Financial Marketing,this paper takes the construction of"four new"as the background,and aims to strengthen students'interdisciplinary research and development ability that dares to innovate,study and use well,and cultivate the spirit of"pursuing excellence"financial craftsman.Adhering to the concept of student-centered,based on the analysis of the financial marketing environment,through the three-dimensional optimization path of"promoting high-level,highlighting innovation and increasing challenge",the industry mentor mechanism is introduced to improve students'vocational competency.Through a series of professional competitions to promote the promotion of teaching results,students'teamwork and social responsibility to strengthen,analysis of problems to improve higher-order thinking,fully realize the"full,full,all-round"education purpose.

关 键 词：新文科建设 校企合作 课程思政 学科融合 

分 类 号：G423.07[文化科学—课程与教学论]