预制菜供应链品质保证与标准化应用博弈决策分析  

Game Decision Analysis of Quality Assurance and Standardized Application in Pre-cooked Dishes Supply Chain

作　　者：阮晓华 刘如意[1] 王龙[1] 王伟 RUAN Xiaohua;LIU Ruyi;WANG Long;WANG Wei(Guangdong Communication Polytechnic,Guangzhou 510650,China)

机构地区：[1]广东交通职业技术学院,广东广州510650

出　　处：《物流技术》2023年第11期146-153,共8页Logistics Technology

基　　金：广东省教育厅2022年度普通高校重点科研平台和项目“广东预制菜物流供应链标准化应用研究”(2022ZDZX4080);2022年度广东省教育厅高等学校科研平台和项目(特色创新项目)“供应链物流活动全生命周期碳减排‘链上孪生’系统研究”(2022WTSCX205);2023年度云浮市哲学社会科学规划项目“基于产业共生共融的云浮市制造业高质量发展路径与对策研究”(2023云社研[42]号);2023年度清远市哲学社会科学规划立项课题“广州都市圈背景下清远现代物流建设的路径与对策研究”(QYSK2023010)。

摘　　要：分析了预制菜供应链标准化应用的成本构成和趋势,并应用Stackelberg博弈模型,对供应链上下游企业标准化应用的决策与利益分配进行博弈分析,预制菜生产制造商或预制菜零售商作为供应链的主导者,应该加强推动供应链各环节加强标准化应用,提升供应链的效益,降低供应链成本。In this paper,we pointed out that the core group of the pre-cooked dishes supply chain covered agricultural and breeding enterprises,manufacturing enterprises and retailers,and these enterprises needed to be synchronized in standardized application.Then,we analyzed the cost composition and trend of the standardized application in the pre-cooked dishes supply chain,and had a Stackelberg game analysis over the decision-making and benefit distribution of the enterprises upstream and downstream the pre-cooked dishes supply chain regarding standardized application.Finally,we suggested that,as the supply chain leader,the manufacturers or retailers of pre-cooked dishes should strengthen the promotion of standardized application in all links of the supply chain to achieve greater supply chain benefit and lower supply chain cost.

关 键 词：供应链 STACKELBERG博弈 预制菜 标准化 

分 类 号：F274[经济管理—企业管理] F426.82[经济管理—国民经济]