多元综合的艺术文化策划、轻质和运营导向的公共艺术  

Diversified and Comprehensive Art and Cultural Planning,Lightweight and Operation-oriented Public Art

作　　者：姜俊 汪单 Jiang Jun;Wang Dan

机构地区：[1]同济大学建筑与城市规划学院 [2]上海交通大学设计学院 [3]E-public杂志

出　　处：《公共艺术》2023年第4期16-27,共12页Public Art

摘　　要：本文以首届“黄酒小镇国际艺术季”为例,从策划的角度分享轻质和运营导向的公共艺术实践的经验与方法论,同时探讨城市转型发展中公共艺术如何参与城市文化塑造,文化艺术节如何促进文旅产业发展等相关问题。Taking the first"China Huangjiu Town International Art Season"as an example,this paper shares the experience and methodology of lightweight and operation-oriented public art practice from the perspective of planning,and discusses how public art can participate in the shaping of urban culture in the transformation and development of cities,and how the cultural and art festival can promote the development of cultural tourism industry.

关 键 词：艺术文化策划 公共艺术 黄酒 小镇国际艺术季 艺术节运营 

分 类 号：J0[艺术—艺术理论]