战学赛一体化高水平数字商业人才培养模式实践--以芜湖职业技术学院实践经验为例  

Campaign-Study-Competition Integration Model of High Level Digital Business Talent Cultivation--Take Wuhu Institute of Technology as an Example

作　　者：俞荟[1] YU Hui(Wuhu Institute of Technology,Wuhu 241000,China)

机构地区：[1]芜湖职业技术学院,安徽芜湖241000

出　　处：《安徽电气工程职业技术学院学报》2024年第1期120-125,共6页Journal of Anhui Electrical Engineering Professional Technique College

基　　金：2022年芜湖职业技术学院人才工程项目“优秀青年拔尖人才”(项目编号:rc2022qnbj03);2023年安徽省教育厅科学研究项目“政府职能视角下安徽省农村电商发展绩效评价与实证研究”(项目编号:2023AH040322);2022年安徽省质量工程项目“电子商务专业中国特色学徒制”(项目编号:2022tsxtz069)。

摘　　要：文章从高职财经商贸类人才培养的痛点、堵点、断点等问题入手,分析了在制造业与服务业两业融合趋势下,如何重新进行数字商业人才培养定位问题,并尝试提出用“对焦、打通、衔接”三板斧,形成新型数字商业人才培养的具体路径。研究表明,通过“产业引领、项目强化、人岗相适”的顶层设计,人才培养能够促进学校办学影响显著提升、人才出入口良性循环和产教的深度融合。Starting from the pain points,bottlenecks,and breakpoints in the cultivation of financial and commercial talents in higher vocational education,this paper analyzes how to redefine the positioning of digital business talent cultivation under the trend of the integration of manufacturing and service industries,and attempts to propose a specific path for cultivating new digital business talents using the three axes of"focusing,breaking,and connecting".Research has shown that through a top-level design of"industry leading,project strengthening,and job-fitting",talent cultivation can significantly enhance the impact of school education,promote a virtuous cycle of talent entry and exit,and deepen the integration of industry and education.

关 键 词：产教联动 实战教学 两业融合 数字商业人才培养 

分 类 号：G712[文化科学—职业技术教育学]