浅析手游IP计中的应用研究  

Analysis on the Application Research of Mobile Game IP in the Design of New Tea Drink Co-Branding

作　　者：刘芳[1] 李珮仪 LIU Fang;LI Peiyi(Tianjin University of Technology and Education,Tianjin 300000,China)

机构地区：[1]天津职业技术师范大学,天津300000

出　　处：《鞋类工艺与设计》2024年第6期118-120,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文从手游IP在新式茶饮联名设计中的现状入手,分析手游IP在新式茶饮联名设计中的应用基础,对手游IP在新式茶饮联名设计中的应用规则进行细致的阐述,旨在更好地了解手游IP在新式茶饮联名设计中的未来发展趋势,认清IP联名的现状,归纳与总结IP联名的缺憾,实现跨圈双赢。This thesis starts from the current situation of mobile game IP in the design of new tea and drink co-branding.Its application basis IP in the design of new tea drink co-name is analyzed,and its application rules are elaborated in detail.The purpose is to better understand the future development trend of mobile game IP in the design of new tea and drink cobranding,and recognize the status quo of IP co-branding.Summarize the shortcomings of IP co-branding.They achieve win-win situation across the circle.

关 键 词：新式茶饮 IP联名 手游 跨界联名 

分 类 号：F273.2[经济管理—企业管理]