“川剧+网络游戏”,以跨界合作实现共赢  

"Sichuan Opera+Online Games", Achieving Win-Win Through Cross-Border Cooperation

作　　者：钱默[1] QIAN Mo(School of Media Arts,Chongqing University of Posts and Telecommunications,Chongqing,400065,China)

机构地区：[1]重庆邮电大学传媒艺术学院,重庆400065

出　　处：《文化创新比较研究》2024年第12期98-101,共4页Comparative Study of Cultural Innovation

摘　　要：该文从“川剧+网络游戏”跨界的必要性、可行性、总体思路,探讨以跨界合作实现共赢。该文总结了川剧和网络游戏两者具有娱乐本质的相同性、文化内涵的相通性、艺术形式的相似性,探讨“川剧+网络游戏”创新发展路径的可行性,提出了“川剧+网络游戏”跨界合作实现共赢的总体思路,并提出将川剧艺术引入网络游戏、将网络游戏改编成传统川剧,以及在跨界合作中应注重青年人的特点和喜好、应共生繁荣避免噱头,政府支持共同推动跨界合作等措施。“川剧+网络游戏”的跨界合作既有利于扩大川剧的青年观众群体,也有利于丰富网络游戏民族化的表现形式,是值得探索的文化产业发展的路径之一。The article explores the necessity,feasibility,and overall idea of cross-border cooperation between Sichuan Opera and online games,aiming to achieve win-win outcomes.This article summarizes the similarities in entertainment essence,cultural connotations,and artistic forms between Sichuan Opera and online games,explores the feasibility of the innovative development path of"Sichuan Opera+Online Games",and proposes the overall idea of cross-border cooperation between"Sichuan Opera+Online Games"to achieve win-win results.It is recommended to introduce Sichuan Opera art into online games and adapt online games into traditional Sichuan Opera.In cross-border cooperation,attention should be paid to the characteristics and preferences of young people,symbiosis and prosperity should be avoided to avoid gimmicks,and the government should support joint promotion of cross-border cooperation and other measures.The combination of Sichuan Opera and online games,through cross-border cooperation to achieve win-win results,is not only conducive to expanding the young audience of Sichuan Opera,but also to enriching the expression forms of nationalization of online games.

关 键 词：川剧 网络游戏 跨界 游戏设计 文化创新 戏剧艺术 

分 类 号：J825[艺术—戏剧戏曲] G641[文化科学—高等教育学]