中华优秀传统文化在中职商贸类教学中的运用  

The Application of Traditional Culture in Secondary Vocational Business Teaching

作　　者：王超君 WANG Chaojun(Wuzhong Secondary Vocational School,Suzhou Jiangsu,215000,China)

机构地区：[1]江苏省吴中中等专业学校,江苏苏州215000

出　　处：《文化创新比较研究》2024年第13期145-149,159,共6页Comparative Study of Cultural Innovation

摘　　要：中华优秀传统文化作为中华民族独特的宝贵遗产,在几千年的历史发展中孕育了独特的商业理念和商业元素,对现代中职商贸类专业教学具有重要的借鉴价值。文章首先阐述了商业的本质特征,然后从商业理念、商业场所、商业商品和商业货币这4个方面介绍了商业的诞生与发展。其次,介绍了传统商业发展中保留的中华优秀传统文化烙印,如交易仪式、商业谈判、商业诚信、商品附加文化,以及品牌与地域文化。最后,介绍了中华优秀传统文化与中职商贸类专业教学相结合的策略,在保留传统商业精髓文化的同时结合全新的经营理念,提升学生的商业素养。研究发现,通过引入中华优秀传统文化的教育内容和教学方法,可以增强学生的商业道德意识、职业素养和创新能力。Traditional culture,as a unique precious heritage of the Chinese nation,has given birth to unique business ideas and commercial elements in the thousands of years of history,and has important reference value for the teaching of modern secondary vocational trade majors.The paper first expounds the essential characteristics of business,and then introduces the birth and development of business from the four aspects of business philosophy,business place,commercial commodity and commercial currency.Secondly,it introduces the traditional culture brand retained in the development of traditional business,such as transaction ceremony,business negotiation,business integrity,commodity added culture and brand and regional culture.Finally,this paper introduces the strategy of combining traditional culture with the teaching of secondary vocational business majors,while retaining the essence of traditional business culture and combining the new business philosophy to improve students'business literacy.It is found that by introducing the education content and teaching method of traditional culture,students can enhance their awareness of business ethics,professional quality and innovation ability.

关 键 词：中华优秀传统文化 中职商贸 古代商业 中职教学 诚实守信 商业谈判 

分 类 号：G712[文化科学—职业技术教育学]