基于卡诺模型的新型职业农民教育与培训质量  

A Study of the Quality of Vocational Education and Training of New Professional Farmers Based on the Kano Model

作　　者：岳慧毅 滕瀚[1] 胡鹏 YUE Huiyi;TENG Han;HU Peng(School of Humanities and Social Sciences,Anhui Agricultural University,Hefei 230036,Anhui)

机构地区：[1]安徽农业大学人文社会科学学院,安徽合肥230036

出　　处：《河北农业大学学报（社会科学版）》2024年第3期112-124,共13页Journal of Hebei Agricultural University (SOCIAL SCIENCES)

基　　金：2020年教育部人文社会科学一般项目:“‘2020后’大别山区教育精准扶贫长效机制的构建与仿真模拟研究”(编号:20YJA880048);2021年国家新文科项目:“面向三农现代的地方农林高校新文科专业结构优化研究与实践”(编号:2021040009);2023年度安徽省新时代育人质量工程(研究生教育)研究生学术创新项目:“乡村振兴背景下农民职业教育质量提升研究”(编号:2023XSCX042)阶段性成果。

摘　　要：利用职业教育与培训提升农民技术能力、思想素质以及学历水平对推动乡村振兴发展具有重要意义。研究从教育服务质量的角度出发,结合卡诺模型,基于实地研究数据对乡村振兴背景下新型职业农民培训的满意与不满意情况以及持续学习的意愿进行实证分析。结果表明:响应性、可靠性是兴奋需求,能够显著影响农民对培训的满意度;移情性、有形性、实践性是期望需求,既能显著影响农民对培训的满意度,又能显著影响农民对培训的不满意度;保证性没有对农民的满意度、不满意度产生影响;满意度与不满意度均能对农民参与培训的持续意愿产生影响。政府应加大资源在响应性、可靠性等因素上的投放,以农民需求为导向,完善多元主体协同机制,提高教育培训内容的合理性,充分发挥新型职业农民教育与培训对乡村振兴的重要作用。The utilization of vocational education and training to promote farmers'technical competence,intellectual quality,and academic proficiency holds immense significance in advancing rural revitalization.This study aimed to empirically analyse the data from field studies to conclude the degree of satisfaction of new professional farmers'training and their willingness to continue learning in the context of rural revitalization from the perspective of education service quality,combined with Kano Model.It finds that responsiveness and reliability are attractive qualities,which can significantly influence farmers'training satisfaction;empathy,tangibility,and practicability are performance qualities,which can exert significant effects on both training satisfaction and dissatisfaction;assurance does not impact farmers'satisfaction and dissatisfaction;and both satisfaction and dissatisfaction influence farmers'willingness to engage in ongoing training.To bolster the education and training of new professional farmers in rural revitalization,the government should augment resource allocation for responsiveness,reliability,and other factors that align with farmers'needs.It should also enhance the collaborative mechanisms among various stakeholders and refine the content of education and training to harness the vital role of education and training in rural revitalization.

关 键 词：乡村振兴 新型职业农民 职业教育与培训 卡诺模型 教育服务质量 

分 类 号：G719.2[文化科学—职业技术教育学]