中医药文化符号在中医药国际传播中的意义和作用——以北京冬奥“10秒”中医药体验馆为例  

The significance and role of traditional Chinese medicine cultural symbols in international dissemination of traditional Chinese medicine:a case study of the“10 seconds”traditional Chinese medicine experience zone at the Beijing Winter Olympics

作　　者：王艺真 孔祥国[1] 丁杨[1] WANG Yizhen;KONG Xiangguo;DING Yang(School of Humanitles,Beijing University of Chinese Medicine,Beijing 102488)

机构地区：[1]北京中医药大学人文学院,北京102488

出　　处：《中医教育》2024年第3期87-90,共4页Education of Chinese Medicine

基　　金：北京高等学校青年英才计划(No.YETP0813)。

摘　　要：坐落在冬奥村的北京中医药大学“10秒”中医药体验馆是北京“双奥之城”的独特名片,体验馆内展示的中医药文化符号为推动中医药国际传播提供了宝贵经验。包括动植物意象在内的自然存在物符号传递中医价值观念,人工制造物符号讲述中医故事,艺术想象物符号深化美学感染力,这些符号共同提升了中医药国际传播效果。打造以动植物意象为代表的中医药文化符号,将为中医药国际传播开辟新的路径。Located in Beijing Winter Olympic Village,the“10 seconds”Traditional Chinese Medicine Experience Zone of Beijing University of Chinese Medicine is a unique symbol of Beijing as the“Dual-Olympic City”.The application of traditional Chinese medicine(TCM)cultural symbols in the pavilion provides valuable experience for promoting the international dissemination of TCM.Natural symbols,including animal and plant imagery,transmit TCM values,while man-made symbols narrate TCM stories,and artistic imaginative symbols deepen aesthetic appeal,collectively enhancing the effectiveness of TCM’s international dissemination.Developing TCM cultural symbols,represented by animal and plant imagery,will pave new pathways for the international dissemination of TCM.

关 键 词：中医药 国际传播 文化符号 动植物意象 

分 类 号：G641[文化科学—高等教育学]