民族民间美术视域下的文创包装设计教学实践与应用  

Teaching Practice and Application of Cultural and Creative Packaging Design from the Perspective of National Folk Art

作　　者：刘菁[1] 毛舶羽 LIU Jing;MAO Bo-yu(Xi’an Academy of Fine Arts,Xian 710065,China)

机构地区：[1]西安美术学院,陕西西安710065

出　　处：《绿色包装》2024年第5期66-70,共5页Green Packaging

基　　金：西安美术学院2023年度校级教育教学改革研究项目(以西安美院“四大传统”为导向的继续教育新型课程群改革与建设研究2023JY19)。

摘　　要：民族民间美术作为各民族文化的重要组成部分,承载着丰富的历史信息和独特的审美价值,可以为文创包装设计提供宝贵的资源。民族民间美术的独特性在于其鲜明的民族特色和地域标识,这些特征能够突显文创产品在全球化的市场中的独特性,且能增加其文化附加值。将民族民间元素融入文创包装设计教学实践与应用,有助于强化学生的民族素质教育,还可以促进民族文化的传承与发展。As an important part of national culture,folk art carries rich historical information and unique aesthetic value,and can provide valuable resources for the design of cultural and creative packaging.The uniqueness of national folk art lies in its distinctive national characteristics and regional identity,which can highlight the uniqueness of cultural and creative products in the global market and increase its cultural added value.Integrating ethnic folk elements into the teaching practice and application of cultural and creative packaging design will help strengthen students’ ethnic quality education and promote the inheritance and development of national culture.

关 键 词：民间美术 民族文化 文创 包装设计 设计教学 

分 类 号：G42[文化科学—课程与教学论]