汽车经销商企业文化建设实践与启示——以无锡奥保行为例  

Auto Dealers'Corporate Culture Construction Practice and Inspiration——Take WuXiAoBaoHang as an Example

作　　者：方宇翔 薛天以 张巍 朱雪姣 Fang Yuxiang;Xue Tianyi;Zhang Wei;Zhu Xuejiao

机构地区：[1]一汽奥迪销售有限责任公司,浙江杭州310000 [2]北京拓新创益科技有限公司,北京100000 [3]无锡奥保行汽车销售服务有限公司,江苏无锡214000

出　　处：《时代汽车》2024年第12期169-172,180,共5页Auto Time

摘　　要：为了建设以用户为中心、以员工为中心的服务型企业文化,从而提升企业竞争力的目的。以无锡奥保行汽车经销商为例,在企业文化精神-制度-物质三层次定义的基础上,结合企业文化的英雄人物和文化仪式要素,采用独创的方法进行了企业文化建设工作。产出了企业自有的统一价值观和行为准则,并对企业经营结果产生了积极影响,并得出有关中小企业企业文化建设工作的启示。To build a user-centered and employee-centered service-oriented enterprise culture,thereby enhancing the competitiveness of enterprises,the study,taking Wuxi Aobaoxing automobile dealership as an example,on the basis of the three-level definition of enterprise culture spirit-system-material,combined with the heroes of the enterprise culture and the elements of cultural ceremonies,carried out the enterprise culture construction work by using an original method.The output is the enterprise's own unified values and code of conduct,and has a positive impact on the results of the enterprise's business,and draws insights about the work of enterprise culture construction in small and medium-sized enterprises.

关 键 词：汽车经销商 企业文化 认知塑造 价值观 文化仪式 规范承诺 

分 类 号：F27[经济管理—企业管理]