我国葡萄酒出口贸易发展的困境与对策  

Predicament and suggestions of the export trade development of China's wine

作　　者：郑国富 朱念 ZHENG Guofu;ZHU Nian(College of Economy and Management,Guangxi Minzu Normal University,Chongzuo 532200,China;College of Economy and Management,Beibu Gulf University,Qinzhou 535011,China)

机构地区：[1]广西民族师范学院经济与管理学院,广西崇左532200 [2]北部湾大学经济管理学院,广西钦州535011

出　　处：《中国酿造》2024年第7期257-262,共6页China Brewing

基　　金：2019年度国家社会科学基金西部项目(19XJY015);广西民族师范学院高层次人才项目(2023SBNGCC006);广西民族师范学院自治区级一流专业项目(GMYLKC2205)。

摘　　要：积极推动我国葡萄酒“走出去”,对实现国内葡萄酒产业的转型升级发展具有重要意义。采用联合国商品贸易统计数据库数据与结合相关贸易指数等方法对2001-2022年我国葡萄酒出口贸易规模、市场结构、出口均价、国际竞争力等进行分析,发现我国葡萄酒出口贸易存在着总体规模偏小,发展缺乏平稳性,在世界葡萄酒出口贸易中排名相对靠后,对国际市场拓展不足,地区结构分布不合理,出口均价偏高,国际竞争力较弱等问题。研究结果认为,一是加速推进国内葡萄酒产业供给侧结构性改革,提振出口贸易规模,对接产品国际标准,提升产品品质,实施品牌战略,培育竞争新优势;二是积极拓展国际市场,优化地区结构分布,增强抵御国际风险能力,更好地维护出口利益;三是完善葡萄酒出口促进政策,创新贸易合作方式,实现我国葡萄酒出口贸易高质量可持续发展。Actively promoting China's wine"going out"is of great significance for realizing the transformation and upgrading of the domestic wine industry.The trade scale,market structure,average export price,international competiveness and so on of China's wine export trade during 2001-2022 were analyzed by using statistics from UN Comtrade and combining the method of relative trade index.It is found that China's wine export trade had some problems such as small overall scale,lack of stability in development,relatively low ranking in the world wine export trade,insufficient expansion of the international market,unreasonable distribution of regional structure,high average export price and weak international competitiveness.The results showed that firstly,China should accelerate promoting the supply-side structural reform of the domestic wine industry,enlarge its export scale,align its standard with the international standard of products,improve the product quality,implement the brand strategy and foster new competitive advantages.Secondly,China should expand international markets,optimize the regional structure pattern,and enhance the ability to resist the international risk to better maintain export interests.Thirdly,China should improve policies in regard to promoting the wine export,and innovate ways of trade cooperation so as to realize the high-quality and sustainable development of China's wine export trade.

关 键 词：中国 葡萄酒 出口贸易 国际竞争优势 

分 类 号：TS262.6[轻工技术与工程—发酵工程]