传统文化元素在游戏设计中的应用策略研究  

作　　者：张婷[1] 李可 周利明[2] 

机构地区：[1]西安外国语大学艺术学院 [2]西安交通大学人文学院

出　　处：《北京文化创意》2024年第3期51-57,共7页Beijing Culture Creativity

摘　　要：游戏不仅蕴含着强大的经济发展潜能,也具有独特的文化传播媒介功能,已成为肩负中华文化传播使命的新兴艺术形式与媒介载体,被认为是拓展中华文化走出去、实施文化强国的重要路径。现阶段,国产游戏在应用优秀传统文化元素讲好中国故事的创作中还存在故事架构同质化、文化元素应用表面化、玩家认同感不足等问题。基于此,本文从着力打造游戏文化精神内核、强化文化培植环境、建立传统文化元素符号的虚实关联、善用中华优秀传统文化智慧增强游戏趣味性四方面,探讨中华优秀传统文化元素在游戏设计中的应用,以期推动网络游戏与中华优秀传统文化的结合与互促。In the digital media industry,on-line games not only contain huge economic development potential,but also have distinctive cultural communication media functions,and have become an emerging art form and media carrier carrying China's excellent traditional culture and shouldering the mission of spreading Chinese culture,and are considered as an important path to develop a strong cultural nation.However,at the present stage,there are still problems such as homogenization of the story structure of the game,superficial application of cultural elements and insufficient player identification in the creation of domestic on-line games in applying traditional cultural elements and telling Chinese stories.Based on this,this paper intends to discuss the design and application of fine Chinese traditional culture from the perspective of game story creation.

关 键 词：中华优秀传统文化 网络游戏 故事创作 应用设计 

分 类 号：G63[文化科学—教育学]