湖南职业教育“楚怡”品牌的建构及其经验启示  

The Construction of the“Chu Yi”Brand of Vocational Education in Hunan and Its Experience Enlightenment

作　　者：曾煜恒 雷珺麟[1] Zeng Yuheng;Lei Junlin(Hunan Mass Media Vocational and Technical College,Changsha Hunan 410100,China)

机构地区：[1]湖南大众传媒职业技术学院,湖南长沙410100

出　　处：《衡阳师范学院学报》2024年第4期136-142,共7页Journal of Hengyang Normal University

基　　金：湖南省教育科学“十四五”规划2022年度决策咨询专项课题“‘楚怡’品牌建构及其成果推广”(XJK22JCZD09)。

摘　　要：教育的高质量发展,离不开教育品牌的成功打造。湖南职业教育“楚怡”品牌有着深厚的历史渊源,并在当代实现了高质量发展。“楚怡”品牌的发展,离不开其独有的精神传承、独特的品牌战略、独创的品牌设计和独到的品牌传播。“楚怡”品牌的成功打造为教育品牌的建构提供了经验启示:注重精神传承,打造品牌文化;结合时空背景,制定品牌战略;努力提升形象,做好品牌设计;加强品牌传播,扩大品牌影响。The high-quality development of education cannot be separated from the successful creation of educational brands.The“Chu Yi”brand of vocational education in Hunan has a profound historical origin and has achieved high-quality development in the contem⁃porary era.The development of the“Chu Yi”brand is inseparable from its unique spiritual heritage,distinct brand strategy,original brand design,and insightful brand communication.The successful creation of the"Chu Yi"brand provides experience enlightenment for the construction of educational brands:focus on spiritual heritage and create brand culture,develop brand strategy in combination with the spatial and temporal background,strive to enhance the image and do a good job in brand design,and strengthen brand commu⁃nication as well as expand brand influence.

关 键 词：楚怡 教育品牌 湖南 职业教育 

分 类 号：G71[文化科学—职业技术教育学]