数字时代汽车营销专业教师数字素养提升的TPACK模型研究  

Research on the TPACK Model of Digital Literacy Improvement of Automotive Marketing Teachers in the Digital Era

作　　者：邓腾 Deng Teng

机构地区：[1]湖南汽车工程职业大学,湖南株洲412001

出　　处：《时代汽车》2024年第17期46-48,共3页Auto Time

基　　金：湖南省职业院校教育教学改革研究项目:高职一般项目,ZJGB2023780“TPACK能力框架下的高职《汽车营销基础与实务》课程教学创新研究”。

摘　　要：随着数字技术的蓬勃发展,汽车营销模式也转型数字化营销,给汽车职业教育带来了变革,促使教师要不断提升自身数字素养,才能适应时代发展的需求。本文在分析高职汽车营销专业学生数字素养培育现状及影响因素基础上,引入TPACK(整合技术的学科教学知识)能力框架,阐述其在数字时代的变化,并提出提升高职教师TPACK能力的路径。With the vigorous development of digital technology,the automobile marketing model has also transformed into digital marketing,which has brought changes to automotive vocational education,prompting teachers to continuously improve their digital literacy in order to meet the needs of the development of the times.Based on the analysis of the current situation and influencing factors of the cultivation of digital literacy of students majoring in higher vocational automobile marketing,this paper introduces the TPACK(Subject Teaching Knowledge of Integrated Technology)competency framework,expounds its changes in the digital era,and proposes a path to improve the TPACK competence of higher vocational teachers.

关 键 词：数字素养 汽车营销专业 TPACK 

分 类 号：G43[文化科学—教育学]