基于“楚怡杯”职业技能竞赛探究专业教学改革——以高职院校汽车技术服务与营销专业为例  

Exploring the Reform of the Professional Teaching Based on the"Chuyi Cup"Vocational Skills Competition——Taking the Automotive Technical Services&Marketing Major of Higher Vocational College as an Example

作　　者：季杰 张贵荣 JI Jie;ZHANG Guirong(Hunan Open University,Changsha 410004,Hunan;Yongzhou Comprehensive Vocational Secondary Professional school,Yongzhou 425099,Hunan)

机构地区：[1]湖南开放大学,湖南长沙410004 [2]永州市综合职业中等专业学校,湖南永州425099

出　　处：《湖南工业职业技术学院学报》2024年第4期111-118,共8页Journal of Hunan Industry Polytechnic

基　　金：2020年湖南省科学“十三五”规划一般课题“‘1+X’证书制度下专业群建设与职业技能认证培训有机衔接的研究”(项目编号:XJK20CZY036)。

摘　　要：职业技能竞赛成为检验高职院校各专业教学效果的重要平台。基于“楚怡杯”湖南省职业院校技能竞赛汽车营销赛项,分析比赛各模块成绩所反映出的汽车技术服务与营销专业在人才培养过程中存在的问题,并提出相应的教学改革措施,为高职教育教学改革提供参考。The Vocational Skill Competition has become an important platform to test the teaching effect of various majors in higher vocational colleges.Based on the automotive marketing competition of the"Chuyi Cup"Hunan vocational college skills competition,the research analyzes the problems existing in the process of training talents of autonative technical service and marketing reflected by the results of each module of the competition,and put forward the corresponding teaching reform measures,provides the reference for the higher vocational education teaching reform.

关 键 词：职业教育 高职院校 专业教学改革 汽车技术服务与营销专业 

分 类 号：G71[文化科学—职业技术教育学]