跨文化交际背景下中国饮食文化对外商务推广策略  

Strategies for Promoting Chinese Food Culture in International Business Under the Background of Cross-Cultural Communication

作　　者：杨艳敏[1] YANG Yanmin(Xi'an Fanyi University,Xi'an 710100,China)

机构地区：[1]西安翻译学院,陕西西安710100

出　　处：《现代食品》2024年第14期70-72,共3页Modern Food

基　　金：陕西省“十四五”教育科学规划2022年度课题《产学研目标下高校商务英语专业多元教学模式研究》(SGH22Y1753)。

摘　　要：中华饮食文化历史悠久、内涵丰富,是我国传统文化对外商务推广的重要内容之一。本文以中国饮食文化为切入点,从跨文化交际背景分析了其对外商务推广的文化与经济价值;同时从文化传播差异、语言翻译障碍、推广渠道载体等方面梳理了目前中国饮食文化对外商务推广存在的困境。针对目前存在的问题,本文设计了以食为桥、以食为趣、以食为媒的推广改进策略,旨在为中国饮食文化对外商务推广及传播提供参考建议。Chinese food culture has a long history and rich connotation,which is one of the important contents of the foreign business promotion of Chinese traditional culture.Taking Chinese food culture as the starting point,this paper analyzes its cultural and economic value of foreign business promotion from the background of cross-cultural communication.At the same time,from the aspects of cultural communication differences,language translation barriers,promotion channels and carriers,the current predicament of Chinese food culture foreign business promotion is sorted out.In view of the existing problems,this paper designs the promotion and improvement strategies with food as the bridge,food as the interest and food as the medium,aiming at providing reference suggestions for the promotion and communication of Chinese food culture in foreign business.

关 键 词：跨文化交际 饮食文化 特色美食 对外传播 策略 

分 类 号：TS971[轻工技术与工程]