基于学情分析的在线教学设计与实践——以“医药市场营销学”课程为例  

Analysis of Online Teaching Design and Practice Based on Learning Situation:Taking Medical Marketing Course as an Example

作　　者：蒲晓芳[1] 程丽 苏雪 PU Xiao-fang;CHENG Li;SU Xue(School of Health Management,Shandong University of Traditional Chinese Medicine,Jinan,Shandong 250355,China;School of Pharmacy,Shandong University of Traditional Chinese Medicine,Jinan,Shandong 250355,China)

机构地区：[1]山东中医药大学卫生管理学院,山东济南250355 [2]山东中医药大学药学院,山东济南250355

出　　处：《教育教学论坛》2024年第35期153-156,共4页Education And Teaching Forum

基　　金：2021年度山东省本科教学改革研究项目“‘两性一度’视域下‘二维度多元化’‘医药市场营销’课程建设与实施研究”(M2021014);2022年度山东中医药大学教育教学研究课题“基于学情分析的‘医药市场营销’在线教学设计与实践”(ZYZ2022008)。

摘　　要：常态化在线教育正逐渐向高质量方向转变,在线教学模式逐渐与具体课程相结合,但已有研究大多忽视了具体课程的学情基础。在线教学应秉承以学生为中心的教学理念,在学情分析的基础上对课程进行统筹设计。以学情分析为基础,对“医药市场营销学”课程进行差异化的教学设计,自建“中医药+思政+管理”在线课程资源,采用“六有课堂”在线教学模式,提升在线教学质量。通过对在校生进行在线教育质量的IPA问卷调查,结果显示,“医药市场营销学”课程在线教学实施效果较好。The normal online education is gradually changing to the direction of high quality,and the online teaching model is gradually combined with specific courses.Most of the existing studies have ignored the learning basis of specific courses.Online teaching should adhere to the student-centered teaching concept and carry out the overall design of the course based on the analysis of learning situation.Based on the analysis of learning situation,this paper makes a differentiated teaching design for the course of“Pharmaceutical Marketing”,builds online course resources of“Traditional Chinese medicine+Ideology and politics+management”by itself,and adopts the online teaching mode of“six-dimensional classroom”to improve the quality of online teaching.The IPA questionnaire survey on the quality of online education shows that the implementation of online teaching of this course gets good results.

关 键 词：学情分析 在线教学 教学设计 

分 类 号：G642.0[文化科学—高等教育学]