激情满满总能助益良多?创业激情与企业顾客导向之间的关系研究  

Is It Always Good to Be Passionate?Research on the Relationship Between Entrepreneurial Passion and Customer-Oriented of Enterprises

作　　者：周郴保 赵文红[1] 舒成利[1] 孙张俊 ZHOU Chen-bao;ZHAO Wen-hong;SHU Cheng-i;SUN Zhang-jun(School of Management,Xi’an Jiaotong University,Xi’an 710049,China;School of Marxism,Xi’an University of Architecture and Technology,Xi’an 710055,China)

机构地区：[1]西安交通大学管理学院,西安710049 [2]西安建筑科技大学马克思主义学院,西安710055

出　　处：《研究与发展管理》2024年第5期53-65,共13页R&D Management

基　　金：国家自然科学基金面上项目“战略联盟网络中的联系和竞合对焦点企业创新的影响机制:中、美上市公司的比较研究”(71972150);教育部人文社会科学研究规划基金项目“创业失败修复的情绪调节与认知重塑机制研究”(20YJA630097);陕西省软科学项目“高校科研人员到创新型企业家的路径研究”(2022KRM027)。

摘　　要：创业激情对于企业的顾客导向战略具有重要影响,但未必总能有效助益。基于角色认同理论和知识基础观,以271家中国初创企业为样本来研究不同角色的创业激情对企业顾客导向的差异化影响,并将知识基础作为资源情境纳入研究模型。研究发现,创业者的发明激情与企业顾客导向战略之间呈倒U形关系,而发展激情与企业顾客导向战略之间呈正相关关系;知识宽度会强化发明激情与企业顾客导向之间的倒U形关系,同时还会强化发展激情与企业顾客导向之间的正相关关系;而知识深度则会弱化发明激情与企业顾客导向之间的倒U形关系,但其对发展激情与企业顾客导向之间正相关关系的弱化效应并不显著。研究结论表明,发明激情对企业顾客导向存在“过犹不及”的影响,知识基础也会有“双刃剑”效应,创业者和初创企业对此应高度重视,以有效激浊扬清。Entrepreneurial passion plays an important role in the customer-oriented strategy of enterprises,but it may not always play a positive role.Based on role identity theory and knowledge-based view,it took 271 Chinese start-ups as samples to study the impacts of different roles of entrepreneurial passion on customer orientation.The knowledge base,as a resource context,was integrated into the research model.It finds that there is an inverted U-shaped relationship between passion for inventing and customer-oriented strategy of enterprises,while there is a positive relationship between passion for developing and customer-oriented strategy of enterprises.The width of knowledge strengthens the inverted U-shaped relationship between passion for inventing and customer-orientated strategy of enterprises,and strengthens the positive relationship between passion for developing and customer-orientated strategy of enterprises.On the other hand,the depth of knowledge weakens the inverted U-shaped relationship between passion for inventing and customer-orientation of enterprises,but its weakening effect on the positive relationship between passion for developing and customer orientation of enterprises is not significant.The conclusions show that passion for inventing has a“too-much-of-a-good-thing”effect to the customer-orientated strategy of enterprises,and the knowledge base also has a“double-edged sword”effect.Entrepreneurs and start-ups should attach great importance to this in order to effectively keep the good ones and get rid of the bad ones.

关 键 词：发明激情 发展激情 顾客导向 知识宽度 知识深度 

分 类 号：F276.5[经济管理—企业管理]