民办职业院校《电子商务网络营销》精品课程建设探究  

Exploration & Research on the Construction of Excellent Course of〈 E-businessNetwork Marketing〉 in Private Vocational Colleges

作　　者：梁琛 马天鸣 Liang Chen;Ma Tianming(Shanghai Zhendan Vocational College Co.,Ltd.,Shanghai 201908,China;School of Electronic and Electrical Engineering,Shanghai University of Engineering and Technology,Shanghai 201620,China)

机构地区：[1]上海震旦职业学院有限公司,上海201908 [2]上海工程技术大学电子电气工程学院,上海201620

出　　处：《办公自动化》2024年第20期4-6,73,共4页Office Informatization

基　　金：中国民办教育协会规划课题(学校发展类)民办职业院校人才培养模式研究——以互联网营销为例(CANFZG23015)。

摘　　要：随着信息化和网络化的进程加速,电子商务在社会中扮演着越来越重要的角色,传统的《电子商务网络营销》教学模式已无法适应市场的发展的需求,亟需进行改革。现打造《电子商务网络营销》精品在线开放课程,向学生提供在电子商务领域就业和创业所需的基础。课程以职业活动为导向,推行分层分类教育,采用“两翼、三主体、四双”的教学模式,为学习者提供优质的网络营销教育和培训资源。With the acceleration of informatization and networking,e-business plays an increasingly important role in society.The traditional teaching mode of〈E-business Network Marketing〉can no longer meet the needs of market development and urgently needs reform.We are currently creating a high-quality online open course on〈E-business Network Marketing〉to provide students with the foundation they need for employment and entrepreneurship in the field of e-business.The course is guided by professional activities,promotes hierarchical and classified education,and adopts a teaching mode of"two wings,three subjects,and four dualities"to provide learners with high-quality online marketing education and cultivating resources.

关 键 词：电子商务网络营销 精品课程建设 民办职业院校 

分 类 号：G423.07[文化科学—课程与教学论] G648.7[文化科学—教育学] F713.36[文化科学—教育技术学]