价值共创情境下考虑企业监管和知识结构的顾客知识共享行为研究  

Research on Customer Knowledge Sharing Behavior Considering Enterprise Supervision and Knowledge Structure in the Context of Value Co-Creation

作　　者：刘琳[1] 刘海鸥[1] 王旭[1] LIU Lin;LIU Hai-ou;WANG Xu(School of Economics and Management,Yanshan University,Qinhuangdao 066000,China)

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066000

出　　处：《数学的实践与认识》2024年第10期29-43,共15页Mathematics in Practice and Theory

基　　金：河北省高等学校人文社会科学研究项目(BJS2024047)。

摘　　要：文章以顾客和企业间的知识共享为研究对象,运用演化博弈理论构建了顾客和企业间的知识共享演化博弈模型,并将企业监管和知识结构纳入到模型中,在此基础上通过仿真分析验证了努力水平、知识共享收益、企业监管力度、知识结构等因素在显性和隐性知识共享过程中发挥的作用,研究结果表明:1)初始参与概率与知识共享行为正相关,且同等条件下显性知识共享的收敛速度更快;2)努力水平和监管力度与知识共享行为负相关,且对隐性知识共享的影响更为显著,当企业的努力水平较高或对企业的监督力度较大时更有利于知识共享行为的产生;3)共享收益与知识共享行为正相关,且对隐性知识共享的影响更为显著,为顾客分配较高的收益更有利于知识共享行为的产生;4)顾客共享知识结构的变化对知识共享演化进程的影响更为显著,且顾客隐性知识的共享更为困难,当企业共享的知识中隐性知识比例较高时更有利于知识共享行为的产生。The knowledge sharing behavior between customers and enterprises is researched and the evolutionary game theory is used to build the evolutionary game model of knowledge sharing between customers and enterprises in this article,which includes the enterprise supervision and knowledge structure.On this basis,the simulation analysis method is used to verify the role of effort level,knowledge sharing income,enterprise supervision intensity,knowledge structure and other factors in the process of explicit and tacit knowledge sharing.The research results show that:1)the initial participation probability is positively correlated with knowledge sharing behavior,and the convergence speed of explicit knowledge sharing is faster under the same conditions;2)effort level and supervision intensity are negatively related to knowledge sharing behavior,and the impact on tacit knowledge sharing is more significant,and it is more conducive to the generation of knowledge sharing behavior when the enterprise's level of effort is higher or the supervision of the enterprise is stronger;3)shared revenue is positively correlated with knowledge sharing behavior,which has a more significant impact on tacit knowledge sharing,and it will be more conducive to the generation of knowledge sharing behavior when allocating higher profits to customers;4)the changes in the structure of knowledge shared by customers have a more significant impact on the evolution of knowledge sharing and the sharing of customer tacit knowledge is more dificult,and it will be more conducive to the generation of knowledge sharing behavior when the proportion of tacit knowledge in the knowledge shared by enterprises is higher.

关 键 词：知识共享 顾客参与 演化博弈 企业监管 知识结构 

分 类 号：F274[经济管理—企业管理] F272[经济管理—国民经济]