职业院校共青团网络媒体平台建设策略研究  

Research on the strategy of building online media platform for the Communist Youth League in vocational colleges and universities

作　　者：周雯[1] 任超[2] Zhou wen;Ren chao(Wuhan Polytechnic,Tourismand Aviation Service CollegeWuhan,Hubei,430074,China;Wuhan Polytechnic,Youth League Committee,Wuhan,Hubei,430074,China)

机构地区：[1]武汉职业技术学院旅游与航空服务学院,湖北武汉430074 [2]武汉职业技术学院团委,湖北武汉430074

出　　处：《武汉职业技术学院学报》2024年第5期55-62,共8页Journal of Wuhan Polytechnic

基　　金：2021年度武汉职业技术学院校级思政专项“高职院校共青团组织网络媒体融合发展五新模式的研究——以武汉职业技术学院为例”(项目编号:2021YSZZX015)。

摘　　要：本研究旨在探讨影响职业院校共青团网络媒体育人平台建设质量的关键因素。通过应用教育传播理论和媒介互动理论,构建了自变量为内容质量、互动方式、技术应用和更新频率,因变量为平台建设质量的实证模型,面向湖北10所职业院校1856名在校青年学生发放调查问卷,对数据进行描述性分析、信效度分析、线性回归分析,研究结果显示所有自变量均对因变量产生正向影响关系,其中更新频率的影响最为显著,基于这些研究发现,本文还提出了针对职业院校共青团网络媒体平台的优化策略。This study aims to explore the key factors affecting the quality of the online media nurturing platforms of the Communist Youth League in vocational colleges and universities.By applying educational communication theory and media interaction theory,an empirical model was constructed with independent variables including content quality,interaction modes,technology application,and update frequency,with the dependent variable being platform construction quality.A questionnaire was distributed to 1,856 young students enrolled in 10 vocational colleges and universities in Hubei Province.Descriptive analysis,reliability analysis,and linear regression analysis were conducted on the data.The research results show that all independent variables have a positive influence on the dependent variable,with the frequency of updating having the most significant influence.Based on these findings,this paper also proposes optimization strategies for online media platforms of the Communist Youth League in vocational colleges and universities.

关 键 词：共青团 网络媒体 育人平台 职业院校 

分 类 号：G711[文化科学—职业技术教育学]