“消费者行为学”实践性教学模式的构建研究  

Research on the Construction of Practical Teaching Mode for“Consumer Behavior”

作　　者：刘艳玲 Liu Yanling(Guangzhou Institute of Science and Technology,guangzhou 510000)

机构地区：[1]广州理工学院,广东广州510000

出　　处：《教育理论与实践（新加坡）》2024年第4期64-66,共3页

摘　　要：消费者行为学是市场营销领域的重要分支之一。为了提高学生学习该门课程的学习效果,构建实践性教学模式是至关重要的。本文分析了当前的消费者行为学课程教学在某些方面存在的一些问题,在此基础上提出了"消费者行为学"实践性教学模式的构建路径。Consumer behavior is one of the important branches in the field of marketing.In order to enhance students’learning effectiveness in this course,it is crucial to construct a practical teaching mode.This paper analyzes some issues that exist in current consumer behavior course teaching in certain aspects,and based on this,proposes a construction path for the practical teaching mode of“Consumer Behavior”.

关 键 词：消费者行为学 实践性教学 教学模式 

分 类 号：G63[文化科学—教育学]