基于AHP-扎根理论的江南梅李古镇视觉识别系统创新设计研究  

Research on Innovative Design of Visual Identification System in Meili Ancient Town in Jiangnan Based on AHP and Grounded Theory

作　　者：张阳阳 王伯勋[2] 张卫伟 Zhang Yangyang;Wang Boxun;Zhang Weiwei

机构地区：[1]常熟理工学院纺织服装与设计学院,江苏常熟215500 [2]澳门城市大学创新与设计学院,中国澳门999078

出　　处：《家具与室内装饰》2024年第10期44-51,共8页Furniture & Interior Design

基　　金：江苏高校哲学社会科学研究一般项目(2023SJYB1461);江苏省教育科学规划课题青年专项(C/2023/01/37)。

摘　　要：本研究以江南梅李古镇为对象,旨在探索地域文化基因在视觉识别系统的创新设计应用。基于模因理论与符号学原理,提取并分析梅李古镇的文化因子,并以此构建梅李古镇的文化基因图谱。采用层次分析法(AHP)对各文化因子进行权重赋值,以确定设计因子的优先级并进行筛选。结果显示,建筑形态因子权重最大,其次是色彩因子、纹样因子及材质因子。同时,以扎根理论框架进行用户访谈,通过对访谈数据的译码分析,探究用户对视觉识别系统的需求、偏好。总结提炼出客观准确的价值取向,利用典型设计形态转译,实现视觉识别系统的创新设计。基于此,有效促进地域文化与创意设计的融合,为城乡视觉识别系统设计提供新路径,也进一步提升了古镇的场所精神和文化氛围。This study focuses on Meili Ancient Town in Jiangnan,exploring the application of regional cultural genes in the innovative design of visual identification systems.Based on meme theory and semiotics,cultural factors of Meili Ancient Town were extracted and analyzed to construct its cultural gene map.The Analytic Hierarchy Process(AHP)was used to assign weights to cultural factors,determining and screening design priorities.Results indicated that architectural form factors held the highest weight,followed by color,pattern,and material factors.Using the grounded theory framework,user interviews were conducted,and user needs and preferences for visual identification systems were decoded and analyzed.The study refined objective value orientations and achieved innovative design through the translation of typical design forms.This research promotes the integration of regional culture and creative design,providing new paths for urban and rural visual identity system design while enhancing the spirit and cultural atmosphere of the ancient town.

关 键 词：层次分析法(AHP) 扎根理论 视觉识别 系统设计 地域文化 文化基因 符号学 

分 类 号：TS664.1[轻工技术与工程]