数字化时代下的版式设计课程教学转型:适应多媒体、用户体验与跨平台设计需求  

Curriculum Transformation of Typography Design in the Digital Age:Adapting to Multimedia,User Experience,and Cross-Platform Design Needs

作　　者：张宏 Zhang Hong(Tianjin Universityof Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学,天津300384

出　　处：《艺术与设计（理论版）》2024年第12期144-146,共3页Art and Design

基　　金：天津理工大学教学基金项目项目编号:YB23-22,,项目名称:新时代背景下的字体与版式设计课程创新与实践研究:基于《中国教育现代化2035》的思考。

摘　　要：随着数字化时代的到来,版式设计课程的教学模式面临着转型的挑战与机遇。文章探讨了如何适应多媒体、用户体验(UX)和跨平台设计需求的变化,更新传统版式设计教学内容和方法。首先,研究了字体与版式设计从传统印刷向数字平台的过渡,强调了现代排版技术(如矢量字体、网络字体及响应式设计)的重要性。在此基础上,课程内容进行了更新,引入了数字媒介设计、提高可读性和适应性设计的原则,并通过实践项目帮助学生掌握相关技能。此外,教学方法转向以项目为导向的学习,推动学生将理论与实际结合,培养跨学科合作和使用现代设计工具的能力。最后,提出了定制学习目标,关注用户体验的提高、应变能力的培养以及跨平台设计思维的塑造,以确保学生能够灵活应对多样化的设计需求。通过这些转型,课程将更好地适应数字时代设计教育的需求,培养具备创新和适应能力的设计人才。With the arrival of the digital era,the teaching mode of layout design courses faces the challenge and opportunity of transformation.This paper explores how to adapt to the changing needs of multimedia,user experience(UX)and cross-platform design,and update the content and methods of traditional layout design teaching.Firstly,the transition of typeface and layout design from traditional printing to digital platforms is examined,emphasising the importance of modern typographic techniques(e.g.vector fonts,web fonts and responsive design).Based on this,the course content was updated to introduce the principles of designing for digital media,improving legibility and adaptive design,and helping students to acquire relevant skills through practical projects.In addition,the pedagogical approach shifted to project-orientated learning,which pushed students to integrate theory with practice,develop interdisciplinary collaboration and the ability to use modern design tools.Finally,customised learning objectives are proposed,focusing on the enhancement of user experience,the development of resilience and the shaping of cross-platform design thinking to ensure that students are able to respond flexibly to diverse design needs.Through these transformations,the programme will be better adapted to the needs of design education in the digital age,and cultivate design talents with innovation and adaptability.

关 键 词：字体排印 版式设计 跨学科整合 课程转型 

分 类 号：G420[文化科学—课程与教学论]