国贸专业跨境电商课程实践探究  

Practice Research on Cross-border E-commerce Courses for the Major of International Economy and Trade

作　　者：鲁旭[1] Numadenu Enyonam Lu Xu;Numadenu Enyonam(Henan Institute of Science and Technology,Xinxiang Henan 453003)

机构地区：[1]河南科技学院,河南新乡453003

出　　处：《对外经贸》2024年第12期145-148,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2021年教育部第一批产学合作协同育人项目《跨境电子商务融入高校国贸专业人才培养体系的创新研究》(项目编号:202101182025)。

摘　　要：跨境电商的兴起开辟了外经贸领域的新赛道,对于国贸专业而言,既是机遇也是挑战。国贸专业引入跨境电商课程十分必要,但基于电商平台而逐渐形成的跨境电商课程群,国贸专业全盘引入跨境电商课程并不现实,需要分类给出课程建设方案。从国贸专业的教学实践来看,修订人才培养方案,持续推进课程革新,校内校外联动发展,比赛项目积极跟进,能够促进国贸专业学生跨境电商方向的能力提升。面对跨境电商向数字贸易发展的新趋势,国贸专业的课程建设还应在大数据、品牌化、沟通力、岗位群等方面进一步深化。The rise of cross-border e-commerce has opened up a new track in the field of foreign trade,which is both an opportunity and a challenge for the major of International Economy and Trade.It is very necessary for the major to introduce cross-border e-commerce courses,but based on the huge cross-border e-commerce course groups formed on the e-commerce platform,it is not realistic to fully introduce.It's necessary to give a classified course construction plan.From the perspective of the teaching practice,revising the talent training program,continuously promoting curriculum innovation,joint development with companies,and actively following up competition and projects can indeed help the major students improve their new ability in the cross-border e-commerce direction.In the face of the new trend of cross-border e-commerce to digital trade,the course construction should be further deepened in the aspects of big data,branding,communication degree and job groups.

关 键 词：国贸专业 跨境电商课程 课程建设 教学实践 

分 类 号：G642.3[文化科学—高等教育学]