基于人才培养的高职电商直播类课程实践教学探索  

Exploration of Practical Teaching of E-commerce Live Streaming Courses in Higher Vocational Education Based on Talent Cultivation

作　　者：谭婧婧 Tan Jingjing(School of Business Administration,Guangxi Vocational&Technical Institute of Industry,Nanning 530000,China)

机构地区：[1]广西工业职业技术学院工商管理学院,广西南宁530000

出　　处：《成才之路》2025年第5期13-16,共4页Way of Success

摘　　要：在电子商务行业蓬勃发展的背景下,高职院校创新电商直播类课程实践教学,是响应时代需求、对接产业发展、促进教育转型的关键举措。首先,对新形势下高职院校电商直播类课程实践教学的重大意义进行阐述,并分析电商直播类课程实践教学现状与存在的问题,随后从多个维度提出实践教学创新策略,如合理设置内容、实现理论教学落地化,完善实训环境、助力实践教学成熟化,加强师资队伍建设等,旨在激发学生的学习兴趣与创造力,培养高素质的电商直播专业人才。Against the backdrop of the booming development of the e-commerce industry,innovative practical teaching of e-commerce live streaming courses in vocational colleges is a key measure to respond to the needs of the times,connect with industry development,and promote educational transformation.Firstly,the significance of practical teaching of e-commerce live streaming courses in higher vocational colleges under the new situation is elaborated,and the current situation and existing problems of practical teaching of e-commerce live streaming courses are analyzed.Then,innovative strategies for practical teaching are proposed from multiple dimensions,such as setting reasonable content,realizing the landing of theoretical teaching,improving the practical training environment,assisting the maturity of practical teaching,and strengthening the construction of teaching staff,aiming to stimulate students'learning interest and creativity,and cultivate high-quality e-commerce live streaming professionals.

关 键 词：电商直播人才 实践教学 理论教学 落地化 实训环境 师资队伍 

分 类 号：C961[经济管理—人力资源管理] G642[文化科学—高等教育学]