生成式AI赋能教育出版研究  

Research on Generative AI Enabling Educational Publishing

作　　者：武子怡 Ziyi Wu(School of Publishing,Beijing Institute of Graphic Communication,Beijing)

机构地区：[1]北京印刷学院出版学院,北京

出　　处：《新闻传播科学》2024年第6期1495-1500,共6页Journalism and Communications

摘　　要：随着信息快速传播时代的到来,生成式AI的应用普及速度不断加快,它在教育行业中也得到极大重视。以ChatGPT为代表的生成式AI横空出世,它在上线的一周内就火爆全球。据已有数据分析,ChatGPT推出仅仅一周就收获大于100万的用户,并且在其发布后的两月间,月活跃用户就突破1亿。本文聚焦在生成式AI赋能教育出版的发展研究,通过深入分析生成式AI在教育出版中的应用现状及其潜力,探讨了二者融合发展的可行性及路径。研究发现,生成式AI能有效提升教育出版内容的质量和效率,满足个性化学习需求。为实现融合发展,需关注数据内容资源、算法优化、版权保护等方面的问题,并提出相应策略。本研究也为教育出版社在数字化转型中提供了有益参考,有助于推动教育出版的创新和可持续发展。With the arrival of the era of rapid information dissemination,the popularity of the application of generative AI has been accelerating,and it has been greatly valued in the education industry.Gen-erative AI represented by ChatGPT came out of nowhere,and it exploded globally within a week of its launch.According to the analysis of existing data,ChatGPT gained more than 1 million users in just one week after its launch,and its monthly active users exceeded 100 million in two months after its release.This paper focuses on the development research of generative AI-enabled educational publishing,and through in-depth analysis of the current status of the application of generative AI in educational publishing and its potential,it explores the feasibility and path of the integration of the two.It is found that generative AI can effectively improve the quality and efficiency of educational publishing content and meet the demand for personalised learning.In order to achieve the inte-grated development,it is necessary to pay attention to the problems of data content resources,al-gorithm optimisation,copyright protection,etc.,and propose corresponding strategies.This study also provides a useful reference for educational publishers in digital transformation,which helps to promote the innovation and sustainable development of educational publishing.

关 键 词：生成式AI 融合发展 数字教育 教育出版 

分 类 号：G63[文化科学—教育学]