人工智能赋能职业教育传媒类专业人才培养实践研究  

Practical Research on the Training of Media Professional Talents in Vocational Education Enabled by Artificial Intelligence

作　　者：陈慧昌 Chen Huichang(Shenzhen City Polytechnic,Shenzhen 518000,China)

机构地区：[1]深圳城市职业学院,广东深圳518000

出　　处：《天津职业大学学报》2025年第1期54-58,共5页Journal of Tianjin Vocational Institute

基　　金：2024年度深圳城市职业学院校级教研课题“人工智能技术赋能传媒类专业人才培养实践探索”(编号:2412021;主持人:陈慧昌)的阶段性研究成果。

摘　　要：近年来,以ChatGPT为代表的人工智能运用工具通过模拟人类自然语言,成功实现与人类互动,具备人机对话、文案撰写、生成图像和视频等能力[1]。同时,国内的人工智能也取得了长足的发展,诸如百度文心一言、讯飞星火、腾讯AI平台等人工智能平台运用也越来越广泛,提供包括语音识别、自然语言处理、图像识别等多个领域的AI服务及应用解决方案。传媒类专业作为面向传媒产业培养人才的重要领域,其就业岗位、专业课程及学习过程等多个方面均受到人工智能技术的深刻影响。因此,职业教育从业者亟需探索出基于人工智能技术的传媒类专业人才培养新模式,以满足当前时代背景下的产业需求。In recent years,artificial intelligence tools represented by ChatGPT have successfully realized interaction with humans by simulating human natural language and are capable of man-machine dialogue,copy-writing,and image and video generation.At the same time,the domestic artificial intelligence has also made great progress,such as Baidu Ernie Bot,IFLYTEK SPARK,TENCENTAI OPEN PLATFORM and other artificial intelligence application platforms have also been used more widely,providing AI services and application solutions in many fields,including speech recognition,natural language processing,image recognition,and so on.As an important field to cultivate talents for the media industry,many aspects of media majors such as employment positions,professional courses and learning process are deeply affected by artificial intelligence technology.Therefore,vocational education practitioners urgently need to explore the training model of media professionals based on artificial intelligence to adapt to the needs of the industry under the background of the current era.

关 键 词：人工智能 职业教育 传媒类专业 AIGC 传媒产业链 

分 类 号：G712[文化科学—职业技术教育学]